Marketing Manager

Responsibilities:

• Strategic Brand Management:
• Develop and implement comprehensive brand strategies to build brand equity and achieve business objectives (sales, market share, and profit).
• Create and execute SMART action plans to drive innovative business growth.
• Oversee and manage the entire brand budget, including brand management, store operations, sales targets, and merchandising.
• Monitor and analyze overall brand performance and activities across all channels (omni-channel).
• Operational Management:
• Manage and motivate teams in executing events, promotional activities, and product launches to maximize daily business goals.
• Ensure profitability and budget achievement across all aspects of brand management.
• Provide regular marketing reports and competitive analysis to inform strategic decision-making.
• Relationship Management:
• Act as the primary point of contact for the assigned brand, liaising with the Regional Office, Brand Principal, and Key Accounts.
• Build and maintain strong relationships with internal and external stakeholders.
• Leadership and Development:
• Lead and mentor junior marketing staff, providing guidance and support.
• Foster a collaborative and high-performing team environment.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in brand management and marketing, ideally within a similar industry.
• Strong understanding of omni-channel marketing strategies.
• Excellent budget management and financial analysis skills.
• Demonstrated ability to develop and implement successful marketing campaigns.
• Strong analytical and problem-solving skills.
• Excellent communication, presentation, and interpersonal skills.
• Proven leadership and team management abilities.
• Experience with marketing reporting, and competitive reporting.