Marketing Manager

Responsibilities

• Formulate and execute innovative marketing strategies to attract new partners and customers while promoting beauty and wellness services.
• Lead the planning and execution of marketing campaigns across events, social media, search engines, and email marketing.
• Perform market research to identify trends, customer preferences, and competitor activities; utilize insights for strategic decisions.
• Oversee the clinics online presence, ensuring a positive brand image; engage with community networks, manage inquiries, and online reviews.
• Regularly assess marketing performance metrics using tools like Google Analytics and CRM software; refine strategies for better ROI.
• Collaborate with management to develop effective pricing strategies and promotional initiatives; design campaigns to drive customer acquisition and retention.

Qualifications

• Bachelors degree in Marketing, Business Administration, or a related field.
• A minimum 3-5 years of marketing experience, preferably in health and beauty industries, with expertise in digital marketing (SEO, SEM, social media).
• Creative and strategic thinker with strong project management skills.
• Excellent written and verbal communication skills; strong analytical abilities.
• Proven team leadership and interpersonal skills.
• Proficient in English.
• Passionate about the beauty and wellness industry with a keen understanding of industry trends and customer preferences.