CFD Social Media & PR Manager / Executive | FX | Fintech

Our client was founded in 1997 and is one of the leading CFD trading solution providers, with international financial licenses across the United Arab Emirates (SCA), Australia (ASIC), United Kingdom (FCA), Seychelles (FSA), Mauritius (FSC). They offer various instruments, including forex, shares, indices, metals, and commodities. It guarantees fast and accurate order execution through advanced technology and top-tier bank connections. With a 99.6% accuracy rate, we handle many daily forex transactions.

Requirements:

• Responsible for managing and operating social media accounts such as Xiaohongshu, WeChat Official Account, WeChat Video Account, and Douyin, including planning, execution, and reporting.
• Conduct in-depth research on social media operations, constantly monitor the overall development trends of the industry and competitive brands, and promptly optimize and adjust operational strategies.
• Plan and provide high-value content with strong dissemination potential, responsible for the effectiveness of the account's text, image, and video content.
• Manage fan communities, increase the number of followers, enhance engagement and activity levels, actively interact with fans, and improve stickiness and conversion rates.
• Analyze the effectiveness of new media data, and achieve goals for attracting new users and monetization.
• Regularly provide reports on community operations data, insights, and feedback, develop future plans, and execute objectives and strategies.
• Plan and execute daily activities of new media, track and maintain them, and publish various types of content based on project requirements.
• Conduct real-time analysis of competitors' promotional strategies, and timely identify innovative ways in industry marketing promotions.
• Integrate and explore media resources, analyze advantages, and establish and maintain good media relations
• Develop and explore media resources, enhance brand exposure and visibility, and strengthen brand reputation.
  
• Plan and manage media relationships, and evaluate their impact on the market.
• Handle public relations crises, and coordinate and maintain relationships with the media.

Requirements:

• Degree holder
• Hands on experience and passionate about the internet and actively exploring social media channels, with a strong interest in platforms like Douyin (TikTok), Xiaohongshu (RED), WeChat Official Accounts, and WeChat Video Accounts. Experienced in using Xiaohongshu, Douyin, and WeChat extensively.
• Strong aesthetic sense, proficient in basic graphic design software and video editing tools.
• Possesses a spirit of teamwork, a proactive attitude, and the ability to handle pressure effectively.
  
• Capable of data analysis and interpreting insights, with a preference for those who have experience building from scratch.
• Fluent in both Chinese and English communication, with excellent interpersonal skills to independently manage cross-departmental communications.