CFD FX Campaign Manager | Fintech

Our client is a regulated financial services provider holding a Cyprus financial license. They founded in 2022 with headquarters in Hong Kong, and it has a global professional workforce of 200. The company has international offices in Taiwan, Indonesia, Thailand, and Malaysia. The company provides a wide range of financial instruments, including currency pairs, metals, energy, commodities, indices, cryptocurrencies, and stock CFDs, to its international client base of individuals and institutional brokers.

About The Role:

• Create and implement thorough promotional strategies to achieve sales goals and increase brand awareness.
• Collaborate closely with marketing, sales, and product development teams to coordinate promotional activities with overall business strategies.
• Manage all of promotion execution, including planning, budgeting, implementation, and performance analysis.
• Oversee the creation of promotional assets to ensure alignment with brand standards and marketing objectives.
• Analyze market trends and competitor strategies to identify opportunities for innovative promotional activities.
• Collaborate with our agency and vendors to support promotional activities.
• Evaluate the effectiveness of promotional activities, providing insights and improvement strategies.
• Execute strategic online marketing campaigns to promote company products and achieve marketing objectives, encompassing campaign strategizing and the creation of bilingual content in Chinese and English.
• Effectively communicate and collaborate with teams based overseas.
• Monitor campaign data, analyze results, and adjust strategies to meet predetermined goals.
• Develop targeted activities based on user behavior and scenarios to increase user engagement and conversion.
• Design and manage campaign landing pages, including creating and editing content, to execute campaign concepts and impact.
• Establish and improve campaign processes and systems to increase performance and results.

Requirements:

• A bachelor's degree in marketing, business administration, or a related field is required.
• Demonstrated experience of at least 5 years in marketing or promotions, explicitly focusing on operations management.
• Proficiency in managing multiple projects, meeting deadlines, and translating data into actionable insights is essential.
• Demonstrated skills in using marketing software and tools, including CRM and analytics platforms.
• Exemplary communication, leadership, and cross-team collaboration skills are required.
• Demonstrated ability to think creatively and analytically with a problem-solving approach.
• Candidates with financial promotion experience and an understanding of multinational consumer needs are preferred.