Digital Marketing Manager, India | CFD FX

Our client is a regulated financial services provider holding a Cyprus financial license. Its headquarters are in Hong Kong, and it has a global professional workforce of 200. The company has international offices in Taiwan, Indonesia, Thailand, and Malaysia. The company provides a wide range of financial instruments, including currency pairs, metals, energy, commodities, indices, cryptocurrencies, and stock CFDs, to its international client base of individuals and institutional brokers.

About The Role:

• Report to the Director of APAC and manage marketing teams in various countries
• Establish the marketing team structure and lead the team to achieve goals and project milestones
• Plan and develop lead acquisition campaigns, achieve lead quantity, and lead quality target
• Develop a go-to-market plan for potential new markets
• Develop a retention marketing strategy and plan to increase repeat customers
• Manage the branding marketing for local and regional marketing activities including promotions, online marketing, CRM, and events
• Develop digital marketing strategy including SEO / SEM, database, and social media.
• Evaluate the effectiveness of each channel and optimize the results.
• Conduct market research and identify trends and insights into new technology and market
• Collaborate with agencies and other vendor partners
• Utilize CRM system to evaluate customers' data and evaluate current and potential customers' activities.
• Research and analyse market trends, adjust business strategy to adapt
• Marketing forecasting and budgets, setting and achieving targets
• Adhere to and implement corporate culture across fellow countries
  
  

Requirements:

• Bachelors degree or above in Marketing, PR, Communication
• Minimum 3-5 years of experience in the finance industry
• Experience gained from the FX industry would be an advantage
• A proven track record of successfully leading and motivating the team
• Strong analytical skills and detail-minded
• Excellent communication & interpersonal skills