SEM Executive | CFD FX | Fintech

Our client is a regulated financial services provider holding a Cyprus financial license, founded in 2022. The headquarters is in Hong Kong, with over 200 employees and international offices across Taiwan, Indonesia, Thailand, and Malaysia. They provide various financial instruments, including currency pairs, metals, energy, commodities, indices, cryptocurrencies, and stocks CFDs for their international client base of individuals and institutions and for introducing brokers.

Benefit Scheme

1. Annual leave - 12 days
   
2. Additional leave: marriage leave, compassionate leave, maternity leave, paternity leave
3. Medical insurance: Allianz insurance and panel clinic
4. Medical healthcare plan: Panel clinic medical claim
5. Working Hour:
   • 5-days work with flexitime to ensure work-life balance
   • Hybrid working arrangements
   • Dress Code: Smart casual attire
6. Office location: Prime location which is easily accessible via public transport or driving
7. Additional Benefit Coverage:
   • Transport allowance (RM300/month) after probation confirmation
   • Health and wellness flexible benefits (max RM1200/year)
   • Teambuilding activities, festive seasons celebration, annual dinners, and lunch treat
   • Free-flow snacks and beverages at the pantry
   • Birthday leave and celebrations
8. Training and development

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, social media platforms, and other relevant networks.
• Conduct keyword research and audience targeting to maximize campaign performance.
• Create compelling ad copy, engaging visuals, and effective landing pages to drive conversions.
• Monitor and analyze campaign performance metrics, ensuring campaigns meet KPIs and ROI targets.
• Perform A/B testing on ad copy, landing pages, and campaign structures.
• Analyze competitor PPC strategies and industry trends to stay ahead in the market.
• Manage campaign budgets, ensuring optimal allocation of resources for maximum efficiency.

Requirements:

• Bachelors degree in Marketing, Business, or a related field.
• Proven experience in managing PPC campaigns, preferably in the fintech or forex industry.
• Proficiency in Google Ads, Bing Ads, and social media advertising platforms.
• Strong knowledge of analytics tools like Google Analytics and data visualization tools.
• Excellent analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Strong organizational skills and attention to detail.
• Ability to work under pressure and manage multiple campaigns simultaneously.