CFD Campaign Manager | FX | Fintech

Our client was founded in 1997 and is one of the leading CFD trading solution providers, with international financial licenses across the United Arab Emirates (SCA), Australia (ASIC), United Kingdom (FCA), Seychelles (FSA), Mauritius (FSC). They offer various instruments, including forex, shares, indices, metals, and commodities. It guarantees fast and accurate order execution through advanced technology and top-tier bank connections. With a 99.6% accuracy rate, we handle many daily forex transactions.

About The Role:

• Create and implement thorough promotional strategies to achieve sales goals and increase brand awareness.
• Collaborate closely with marketing, sales, and product development teams to coordinate promotional activities with overall business strategies.
• Manage all of promotion execution, including planning, budgeting, implementation, and performance analysis.
• Oversee the creation of promotional assets to ensure alignment with brand standards and marketing objectives.
• Analyze market trends and competitor strategies to identify opportunities for innovative promotional activities.
• Collaborate with our agency and vendors to support promotional activities.
• Evaluate the effectiveness of promotional activities, providing insights and improvement strategies.
• Execute strategic online marketing campaigns to promote company products and achieve marketing objectives, encompassing campaign strategizing and the creation of bilingual content in Chinese and English.
• Effectively communicate and collaborate with teams based overseas.
• Monitor campaign data, analyze results, and adjust strategies to meet predetermined goals.
• Develop targeted activities based on user behavior and scenarios to increase user engagement and conversion.
• Design and manage campaign landing pages, including creating and editing content, to execute campaign concepts and impact.
• Establish and improve campaign processes and systems to increase performance and results.

Requirements:

• A bachelor's degree in marketing, business administration, or a related field is required.
• Demonstrated experience of at least 5 years in marketing or promotions, explicitly focusing on operations management.
• Proficiency in managing multiple projects, meeting deadlines, and translating data into actionable insights is essential.
• Demonstrated skills in using marketing software and tools, including CRM and analytics platforms.
• Exemplary communication, leadership, and cross-team collaboration skills are required.
• Demonstrated ability to think creatively and analytically with a problem-solving approach.
• Candidates with financial promotion experience and an understanding of multinational consumer needs are preferred.