CFD Marketing Specialist (China Market) | Malaysia | MYR7,000

Our client is a globally regulated Forex and CFD broker, founded in 2017 and regulated in UK (FCA), UAE (ESCA/DIFC), and Seychelles (FSA) licenses, with international offices in 13 countries and 200 professional team across the regions.

Reporting directly to the Marketing Team Leader, this role will lead the marketing efforts for the China region. As a key member of our global team, you will be responsible for developing and executing localized marketing strategies, managing social media channels, and creating compelling content that resonates with Chinese traders.

Local Benefits (Malaysia):
Annual leave: 15 days (<2 years); 16 days (2 years & < 5 years); 18 days ( 5 years)
Monthly Parking Allowance (pay & claim basis)
Travel Allowance
Monthly lunch
Hybrid schedule
Birthday leave
Medical & Health Insurance
4 weeks of work from anywhere
Online learning and development platform
Social events throughout the year
Employee Referral Scheme

Key Responsibilities:

Content Creation & Localization

• Create high-quality, engaging financial content (articles, social media posts, market analysis summaries, and video scripts) tailored specifically for the China market.
• Translate and adapt global marketing campaigns from English to Mandarin, ensuring cultural relevance and accurate use of Forex terminology.
• Maintain a consistent brand voice across all channels while adhering to local regulatory guidelines.

Social Media & Community Management

• Manage and grow the companys presence on key Chinese social media platforms (e.g., WeChat, Weibo, Douyin, Zhihu, and relevant trading forums).
• Monitor community engagement, respond to inquiries in a timely manner, and foster a loyal trader community.
• Analyze social media metrics to track performance and optimize future campaigns.

Brand Management

• Act as the brand guardian for the China region, ensuring all visual and written assets align with the companys global brand image.
• Collaborate with the design team to produce localized creatives (banners, landing pages, brochures) that convert.

Market Research & Collaboration

• Stay updated on competitor activities and trends within the Chinese Forex market.
• Work closely with cross-functional, multi-cultural teams (Sales, Support, Compliance) to align marketing efforts with business goals.

Experience and Qualifications:

• Industry Experience: Minimum 2 years of proven marketing experience within the Forex (FX) or CFD online trading industry.
• Candidates without this specific experience will not be considered.
• Language Skills: Native or bilingual proficiency in Mandarin (Simplified Chinese) is strictly required
• Content Skills: Exceptional copywriting and content creation skills, with the ability to
  simplify complex financial concepts for retail traders.
• English Proficiency: Good command of written and spoken English to communicate
  effective with HQ and global teams.
• Digital Knowledge: Deep familiarity with the Chinese digital ecosystem (WeChat, Weibo,
  etc.) and user behaviours.
• Team Experience: Previous experience working within international or multi-cultural teams.
• Education: Bachelors degree in marketing, Communications, Finance, or a related field.
• Technical Skills: Basic knowledge of SEO (Baidu), or graphic design tools
  (Canva/Photoshop) is a plus.