General Manager - International Marketing

Our client is a leading real estate developer headquartered in Dubai, known for delivering premium residential, commercial and mixed-use developments, with a growing international footprint.

They are seeking a high-calibre General Manager - International Markets to join the team in Dubai.

This role will spearhead 360-degree marketing strategies for the UK, USA, Australia and other upcoming countries. Based at the Dubai headquarters, this individual will be the driving force behind the company's global expansion, ensuring the luxury real estate portfolio resonates deeply with international audiences.

Duties & Responsibilities

• Develop and execute market-specific go-to-market and integrated campaign strategies for priority international markets.
• Lead end-to-end campaigns across digital, social, PR, print, OOH, high-end events, partnerships and performance marketing.
• Adapt brand messaging, creative and marketing plans to local cultural, regulatory and consumer nuances while protecting premium brand standards.
• Work with local agencies, media partners, channel partners and internal cross-functional teams to ensure consistent execution.
• Use market intelligence, audience insight, competitor analysis and campaign performance data to optimise spend, lead generation and ROI.
• Support international launches, roadshows, events, media engagement and local-market activation as required.
• Manage agency and supplier performance, campaign budgets and delivery timelines.

Qualifications

• The Background: Minimum 10+ years of experience in marketing, with a proven track record in Luxury Real Estate, Ultra-Luxury, or Premium Lifestyle global brands.
• Geographic Expertise: Direct, hands-on experience managing and scaling marketing campaigns specifically within the USA and/or Australian markets. Connections with local media, agencies, and networks will be necessary.
• The 360 Marketer: Mastery over a range of marketing spectrum, from high-level brand building and PR to technical digital acquisition and experiential events.
• Cultural Fluency: Thrives in a fast-paced, diverse, and multicultural environment. Possesses exceptional communication skills and the agility to navigate global time zones and market dynamics.

Core Skills

International go-to-market strategy, Integrated campaign leadership, Market localisation and cultural adaptation, Digital, performance and brand marketing, International agency and media management, Market intelligence and ROI optimisation.