General Manager Marketing

Name of position: GM Marketing

Reporting To: CEO

Stationed At: Kolkata

Qualification Required: MBA /PGDM

Experience required: 15yrs+

Target industry: Retail/Apparel/

Job description:

A sound Marketing Professional who can head and manage the overall Marketing strategy of all our brands who will not only take care of our entire advertisement campaigns but enhance and monitor our brand-recall in the market so that we stay ahead in the competition.

• Digital / Social Media for All Brands.. Growth in E Commerce business for all brands.
• Retail Marketing for companies Exclusive Store - Expansion of Store footprints across the country. Profitability of each store
• Strengthen Brand Equity of the organization and sub brands to ensure we are One of the top 3 most engaging brands on social media with innovations in the category.
• Media coverage for the organization and sub brands - One of the top 3 best managed brands in the public relations space
• Ensuring Brand equity & customer engagement, driving brand ambassadors for brand based on TG
• Customer Engagement
• Marketing analytics Return on investment & Return of effort
• Driving a large team towards our goal

COMPETENCIES REQUIRED

1. Business acumen & strategic thinking understanding business & its drivers
2. Planning ability to plan meticously towards target, has a focused approach & drives team towards it
3. Understanding Customer & changing landscape of CRM
4. Building brands

Desired skills and experiences:

• Management Graduate from one of the premier institutes with 14-15 years of Sales and Marketing experience in

• Experience in apparels/knitwear/similar industry will be preferable. Should have worked in at least two regions of the country

• Have a good understanding of social media. Digital marketing & conventional marketing space. Great Business sense

• Should be technologically sound with impeccable communication skills