SEO & Web Manager

Purpose:

SEO, and Web Manager is responsible for developing, planning, implementing and managing company's overall Web and SEO strategy, covering duties such as website management & optimisation, web analytics & SEO.

Duties and responsibilities:

• Develop, plan and implement the overall SEO strategy
• Optimize organic search to maximize ROI
• Regularly perform thorough keywords research & identify key SEO KPIs
• Evaluate and oversee the functionality of the website.
• Manage website performance
• Manage and facilitate hosting and server management and develop website content.
• Google Analytics experience which includes setting up goals, measurement of page traffic, utilising the entire suite of GA tools.
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify our buyer personas to better target identified audiences
• Identify problems and deficiencies and implement solutions in a timely manner
• Suggest improvements in process and productivity optimization
• Collaborate with web developers and the marketing team
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

Qualifications and experience:

• BCom undergraduate studies
• SEO and/or Web marketing courses would be advantageous
• 5 years experience as an SEO/Web Manager or similar role
• Proven success in SEO ranking growth both on & off the page.
• Expert in keyword research & optimization.
• Google Analytics Certification is preferable.
• Expertise in optimizing websites for Google (SEO) best practices.
• In-depth knowledge of research principles and methods and experience in analyzing data
• Sense of ownership and pride in your performance and its impact on company's success
• Critical thinking and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills