Digital Content Strategist

Key purpose:

The role will be content creator that will work within the Digital Marketing team and will be expected to have a love for writing along with a passion for digital marketing, content marketing and conceptualizing content strategies.

Duties and responsibilities:

• Developing content strategies across several different websites and blogs.
• Managing the schedules and deadlines of internal as well as external correspondence content creators and writers.
• Creating compelling, engaging content for websites and blogs.
• Create and manage an editorial calendar and ensure the timely publication of its contents.
• Proofread and edit written content pieces before they are published.
• Conduct keyword and SEO research to ensure that content aligns with customer needs.
• Co-ordinate with Design and Multimedia to ensure that content pieces are properly illustrated.
• Monitor and report on web traffic as well as engagements.
• Conduct regular reviews of published ever-green content and update as needed.
• Plans, executes, and measures experiments and conversion tests meeting ROI and KPIs.

Qualifications and experience:

• Diploma/Degree in Digital Marketing or relevant field
• Valid Driver's License
• 2 - 3 years' experience in Content Marketing, Blog Management and marketing, Digital Strategies
• 2 - 3 years' experience in Content Creation and planning
• SEO and Google Adwords experience
• Ad agency experience highly advantageous