Head of Digital Marketing

Duties and Responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Collaborate with the broader marketing team to align communication strategies and tactics.
• Develop, lead and manage the digital marketing team
• Stay up to date with the latest technology and best practices
• Manage and oversee different digital marketing channels
• Measure ROI and KPIs
• Prepare and manage digital marketing budget
• Oversee all the company's social media accounts
• Measure and manage online content
• Analyse SEO, Google Analytics and social media analytics to provide data enriched recommendations to drive brand strategies and maximise ROI
• Develop attribution models to support future campaign decisions
• Research competition, investigate benchmarks and provide suggestions for improvement

Education and Experience

• BCom, Marketing or Informatics degree will be advantageous
• 3 - 5  years of experience as a Head of Digital Marketing
• 5 - 8 years of experience in developing and implementing digital marketing strategies
• 5 - 10 years of hands-on experience with SEO, Google Analytics and social media analytics tools and resources
• Agency | Medical | Pharmaceutical knowledge and experience is highly advantageous.

Skills and Competencies

• In depth knowledge of SEM and social media digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Basic knowledge of web design procedures
• Sense of ownership and pride in your performance and its impact on Austell's success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Proven track record in designing and implementing a digital strategy with return for business
• Ability to analyse data and identify trends