Paid Media Manager

Purpose:

The Paid Media Manager will be responsible for the overall management of our paid digital activities which include social and paid search (including GDN & YouTube). The ideal candidate will be required to create the paid media strategy, implement and optimise the campaigns and deliver on overall business KPIs.

Duties and responsibilities:

• Develop, plan and implement our paid social and PPC strategies
• Build and implement campaigns across paid digital channels.
• Optimise paid efforts in order to increase performance and decrease cost.
• Identify and implement paid media KPIs
• Prepare and present reports regularly
• Manage and build our audience strategy across channels.
• Work with other relevant market departments to deliver on overall business goals.
• Stay up to date with the latest paid media and digital marketing trends.
• Continuously evaluate and optimise new product roll-outs to help drive our innovation strategies.
• Competitor analysis across channels to better understand where potential opportunities lie.
• Developing of case studies that help drive the business forward.

Qualifications and experience:

• BCom/BA Marketing Preferrable
• 5 years experience as a paid media specialist
  
• Great interpersonal and communication skills
• Proven success in delivering paid search and social campaigns.
  
• Google Ads Certified & Facebook blueprint certification preferred.
  
• Good background in performance marketing measuring tangible outcomes.
  
• History of building, implementing, optimising and reporting on campaigns.
  
• Critical thinker and problem-solving skills
  
• Team player
  
• Good time-management skills