Job Openings Marketing Assistant (VN)

About the job Marketing Assistant (VN)

Responsibilities

Marketing (70%)

  • Collaborate with different departments: Design, Strategy & Consulting, IT to create effective content on topics such as eCommerce, Marketing Automation, Clienteling, CRM, China Digital Landscape, etc.
  • Help plan content publishing calendar, create, and publish engaging long- and short-form content for our main channels, including: ITC Website Blog and Projects (case studies), LinkedIn, Newsletter, Whitepaper/Report, WeChat Official Account, Youtube, and partners channels.
  • Provide detailed reporting on marketing KPIs like leads, conversion rates, website traffic, and social media engagement
  • Create meaningful, visualized dashboards with insightful recommendations based on tracked data of marketing performance across all channels
  • Help plan, develop, and implement SEO and SEM activities, including recommending changes to the website architecture, content, keyword placement and density, linking, and other factors
  • Constant engagement in content strategy, keyword strategy, and link building
  • Support ITC event organization and promotion activities to generate leads and boost visibility
  • Implement other branding activities

LinkedIn Lead Generation / Lead Qualification to attract new business opportunities (20%)

  • Implement daily outbound communications via LinkedIn to targeted potential leads in order to plan meetings to explore partnership synergies
  • Attend & assist lead qualification communication and meetings with meeting summaries
  • Assist in strategic planning, analysis and implementation for LinkedIn lead generation activities

CRM Management & Reporting (10%)

  • Take ownership of CRM activities and regular updates for lead management
  • Ensure the systems and processes are properly respected
  • Work closely with internal stakeholders to identify areas of improvement that deliver competitive advantage for ITC in terms of service offerings, scalability, simplicity, and cost
  • Use Excel or other analytics tools to run pivot tables, identify trends and propose action courses to further enhance companys activities

Requirements

As an A-player, you will be/have:

  • Current studying in Marketing / Digital or relevant fields
  • Able to commit at least 4 days/week, for over 2 months
  • Strong communication in English (speaking, writing, listening, reading) and researching skills to facilitate cross-border discussions and content writing
  • Great visualization skills
  • Excellent attention to details / detailed-oriented
  • Quick learner, adaptive to difficult digital concepts and workflows
  • Strong logical thinking, analytical and problem-solving skills
  • Experienced with Excel, Advanced Excel, PowerBI, and other analytics tools
  • Versatile and open to different tasks & roles depending on the teams needs
  • Great team player, positive attitude with eagerness to learn in a fast-paced digital industry
  • Passionate about Technology, Digital Transformation, eCommerce, Marketing Automation, and other digitalization trends in China & Asia markets

Nice to have:

  • Existing knowledge or previous experience with China market is highly regarded
  • Knowledge of Mandarin (speaking + listening + writing skills) is a great plus
  • Knowledge about the digital landscape, Marketing Automation, CDP, CRM, eCommerce, WeChat, WeCom, Magento, Drupal, Laravel, WordPress, etc
  • Familiar with WordPress CMS backend

Other Information:

  • Report to Marketing Lead
  • Main market: Mainland China & APAC
  • (*) Successful candidates who can onboard immediately to be preferred.

The package

For all incoming interns :

  • Paid internship with competitive allowance we are highly invested in our teammates individual and professional growth, and thus we also expect high commitment, excellent work ethics and value delivered from you
  • Say NO to dress code. We have an international, dynamic environment with French & European roots
  • Multi-cultural teammates with 14+ nationalities. Youll be able to meet different people and learn more about different cultures every day
  • ENGLISH is the main daily communication language
  • The office has available tea, coffee and snacks

Or refer someone