Digital Marketing Manager (Cross Border / Welcome agency background)

Our client:

Our client is a market leader in its industry. They are looking for a high caliber Digital Marketing Manager to join their team.

Your role:

• Promote brand awareness by fully utilizing the digital marketing resources such as social media platform of Facebook, Instagram, Wechat, Weibo, Xiaohongshu, Douyin etc. to drive customer engagement
• Stay up-to-date with the latest trends and best practices and apply them to our brands
• Adopt new digital technologies and Web analytics tools to measure site traffic to optimize marketing campaigns, email marketing, social media, display, SEO, SEM and programmatic to maximize efficiency
• Formulate annual budget plan and keep evaluating the performance of respective marketing programs using data and insights to optimize campaigns and improve ROI
• Develop relationship with both direct clients & key digital agencies
• Collaborate with cross-functional teams to ensure alignment on customer initiatives
• Excellent creative writing skills for planning and writing digital content with a strong focus on driving traffic and conversion, growing audience, and boosting engagement

Requirements:

• Bachelor Degree in Marketing or related disciplines
• At least 7 years digital marketing experience, experienced in digital agency will be an advantage
• Experience digital content structure and creation
• Demonstrated knowledge in Cross Border social media channel
• Self-motivated, attentive to details and able to work independently
• Well organized and able to meet deadlines and multi-tasking
• Great team player with strong communication and presentation skills, energetic
• Excellent command in spoken and written Chinese and English