Senior Marketing Manager (12 Months) Tender RFQ

Qualifications:
Degree or equivalent in Marketing Management, Commerce or Business
Management qualification.
Experience:
The Marketing Manager will be a dynamic and results-oriented professional with -more than 5 years experience in a similar role.
preferably at least 3 years of experience within the broadband/ ICT/
telecommunications industry.
proven track record of delivering business results and successful team
management.

Job Function:

1. Develop and execute marketing campaigns and strategies across a variety of channels to

help increase brand awareness and drive sales.

2. Partner with the internal stakeholders to develop a marketing budget and overall growth

strategy.

3. Scope and manage the work performed by the marketing team.

4. Prepare, manage, and report monthly/quarterly metrics to provide performance insights

and identify areas of opportunity.

5. Identify and execute partnerships with both Public and Private Sector to help grow the

company's market presence and business.

6. Oversee marketing campaigns in line with the objectives of the company and the approved

budget for lead generation and sales.

7. Monitor all marketing initiatives to ensure alignment to project and company strategy, in

response to market dynamics and consumer needs.

8. Manage agency relationships to deliver the best creative results.

9. Monitor marketing spend to ensure Return on Investment (ROI).

10. Understand current services offered both internally and externally.

Analyse customer demand and new technology trends to inform the types of

products to be initiated and developed.

Develop a Product Development Pipeline to track the status of various initiatives.

Convene and manage all deliberations of the Product Development Committee.

Produce reports on status of product development initiatives and submit to relevant
committees for approval.
Initiate new products/ services through the Product Development Process.
11. Strengthen the brand in-line with the new projects.
Create brand/ product awareness of new products to internal and external stakeholders.
Compile presentations for internal and external project brand/product launches.
Compile content for brochures/ flyers.
Request for Pricing Committee meetings to discuss the pricing.
Determine the process side of introducing the product e.g. can it be built, service insurance,
12. Manage Existing Products and Services Portfolio
Analyze the current performance of the products and services through tracking statistics and the lifespan of the existing portfolio of products and services
Inform on whether the product /service is declining and initiate the way forward to phaseout or identify value-add to create greater awareness of the product/ service.
13. Maintain Stakeholder Relationships
Chair the Product Development Committee
Review and approve minutes of the Product Development Committee
Liaise with Key Account Managers to gauge product needs.
Liaise with Market Intelligence in the commissioning of specific products and services
research.
Engage with Network Engineering for Technical Service Descriptions, product trials and
proof of concept (POC).
Participate as a member of the Pricing Committee to advise on product I service
pricing.
Key Performance Areas:
Marketing Strategy
Stakeholder relationship with the public and private sector
Branding
Competitor Analysis
Advertising and Events
Key Competencies:
Proven marketing and communications experience at a similar level