Senior Social Media Ads Specialist

Unleash Your Talents with Us!

Hi there, our future Senior Social Media Ads Specialist! Happy to see YOU here.

Here at Integrated OS, you'll be part of a team of passionate individuals who are committed to delivering exceptional offshoring services. Bringing in an array of skills and talents from different areas of business from Finance, Human Resources, Information Technology, Customer Service, and Marketing to Sales and Operations.

From humble beginnings, we have built our company from our first team member onwards. Initially, we were lending support to an Australian print manufacturer - The Lamson Group.

Since then, we have continued to uphold our core values and culture and developed a deeper understanding of how people need help to succeed in their goals. And YOU might be a part of this amazing growth as our team keeps growing above all expectations!

What you'll do:

As a  Senior Social Media Ads Specialist, you will focus on developing and managing paid social media campaigns to drive brand awareness, engagement, and conversions across our client base.

The ideal candidate will have a deep understanding of paid social media strategies, strong analytical skills, and the ability to create and understand what goes into compelling content that drives

engagement.

Key responsibilities for this role include:

• Develop, execute, and manage paid social media campaigns across various platforms, including Facebook, Instagram, LinkedIn, TikTok, Pinterest and more, as required
• Conduct thorough audience research to inform targeting strategies and campaign optimization
• Understand what ad formats are best practice to drive engagement and leads using on specific social media platforms at each stage of the conversion funnel - carousels, video, statics etc.
• Monitor and analyse campaign performance data, making data-driven adjustments to improve overall ROI.
• Stay up-to-date with the latest trends, tools, and best practices in social media advertising
• Manage and optimise social media budgets to ensure efficient spend and maximum
• Impact.
• Prepare detailed reports on campaign performance, insights, and recommendations.
• Provide mentorship and guidance to junior team members.
• Communicate the technical and complex in a way that your Mum can understand - this includes performance analysis optimisations and success metrics.
• Coordinate with cross-functional teams including Copy, Design, SEO and Google Media to ensure we are sharing best practices across the business.
• Constantly ask why? - is the strategy working for the client? Is performance increasing? Should we be prioritising other focuses? Why is something working well? Not well?

Successful candidates should have:

• 5+ years managing paid social media campaigns, with a strong track record of success. Experience working across multiple industries and clients is preferable.
• Expertise using Meta Business Suite, TikTok Business Centre, LinkedIn Business Manager, and Pinterest Business Manager, with an understanding of social listening platforms, and AI platforms is highly desirable. Meta Blueprint certification preferred.
• In-depth knowledge of social media platforms, their advertising capabilities, and best practices.
• Proven experience creating, understanding and communicating complex reporting and insights.
• Excellent communication and presentation skills - can take the technical and make it simple.
• Experience across other digital marketing channels (Google Media, SEO, Google Tag Manager, Google Analytics).
• Ability to work independently and as part of a team.
• Willingness for a work-onsite arrangement (Alabang, Muntinlupa City)