Manager - Digital Marketing

WE ARE HIRING: Manager – Digital & Content Marketing 

Location: Colombo, Sri Lanka
Employment Type: Full Time
Industry: Mobility Technology / Digital Platforms

Role Overview 

We are seeking a strategic, data-driven, and innovative Manager – Digital & Content Marketing to lead digital marketing and content initiatives that drive brand growth, customer engagement, and business performance across multiple digital channels. The successful candidate will be responsible for developing and executing digital strategies, managing content marketing initiatives, optimizing digital campaigns, driving social listening capabilities, leveraging AI-powered marketing tools, and building a high-performing marketing team. This role combines strategic leadership, digital expertise, campaign management, analytics, customer insights, and innovation to deliver impactful customer experiences and measurable business outcomes.

Key Responsibilities 

Digital Strategy & Leadership

• Develop and execute the overall digital and content marketing strategy aligned with business objectives and brand positioning.
• Own and drive the digital marketing roadmap across content, social media, website, SEO, AEO, GEO, and digital campaign initiatives.
• Lead, coach, mentor, and develop the digital and content marketing team.
• Establish performance objectives, KPIs, and continuous improvement initiatives for the team.
• Drive a culture of creativity, accountability, innovation, and execution excellence.

Content & Campaign Management

• Lead content strategy, editorial planning, content production, and content optimization across digital channels.
• Ensure consistency of brand messaging, tone of voice, and visual identity across all digital touchpoints.
• Plan, execute, and optimize integrated digital marketing campaigns.
• Collaborate closely with Brand, Growth Marketing, Lifecycle Marketing, and Product teams to drive campaign effectiveness.
• Implement testing, experimentation, optimization, and performance improvement initiatives.
• Manage campaign budgets and maximize marketing return on investment.

Digital Innovation & AI

• Champion SEO, AEO, and GEO best practices to improve discoverability and organic growth.
• Drive adoption of AI-powered tools to improve content creation, workflow automation, team productivity, and campaign optimization.
• Evaluate emerging digital marketing technologies and opportunities for innovation.
• Identify new channels, platforms, and growth opportunities to strengthen digital marketing performance.
• Support the integration of AI into marketing decision-making and business processes.

Customer Insights & Social Listening

• Own and lead social listening initiatives across digital channels and online communities.
• Monitor customer sentiment, brand reputation, competitive activity, and emerging issues.
• Leverage digital analytics, social listening data, customer feedback, and market intelligence to generate actionable business insights.
• Support Product, Customer Support, Operations, and Marketing teams with data-driven recommendations.
• Develop dashboards, reporting frameworks, and performance tracking mechanisms.
• Drive customer-centric decision-making through advanced digital insights and analytics.

Stakeholder & Agency Management

• Collaborate with Product, Brand, Operations, Business Intelligence, Growth Marketing, Customer Support, and other internal teams to deliver integrated marketing initiatives.
• Manage creative, media, and digital agency relationships to ensure high-quality execution and delivery.
• Review agency performance and ensure value optimization from external partnerships.
• Develop and present campaign strategies, performance reports, and recommendations to senior management.
• Manage internal and external stakeholders effectively to ensure successful project execution.

Candidate Profile

• Bachelor's Degree in Marketing, Business Administration, or a related discipline.
• Minimum 7 years of experience in Digital Marketing, Content Marketing, or Integrated Marketing.
• Proven experience leading teams and managing cross-functional marketing initiatives.
• Strong expertise in Digital Marketing, Content Strategy, SEO, AEO, GEO, Social Media, Analytics, and Campaign Management.
• Excellent understanding of customer acquisition, engagement, conversion, and brand growth strategies.
• Experience in Social Listening, Reputation Management, and Customer Sentiment Analysis.
• Strong stakeholder management, project management, and agency management experience.
• Excellent analytical, communication, and presentation skills.
• Strong understanding of digital performance metrics and marketing analytics.
• Ability to convert complex data into actionable business insights.
• Strong leadership qualities with the ability to inspire and develop teams.
• Experience working in fast-paced and high-growth environments.
• Strong curiosity and willingness to learn, unlearn, and relearn emerging technologies.
• Comfortable working with AI tools and technology-enabled marketing solutions.

Preferred Qualifications

• Experience within Technology, Mobility, Digital Platforms, E-commerce, Marketplace, or FMCG industries.
• Hands-on experience with CMS, CRM, Marketing Automation Platforms, Analytics Platforms, and Social Listening Tools.
• Experience implementing AI-enabled marketing workflows and decision-making frameworks.
• Passion for innovation and creating customer-first digital experiences.

Ready to take your career to new heights? 

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! 

Our client is looking for a skilled individual to fill the role of Manager – Digital & Content Marketing. 

Apply now and see how you can be the perfect fit for this exclusive position!

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