Job Openings Digital Marketing & Web Manager

About the job Digital Marketing & Web Manager

WE ARE HIRING : Digital Marketing & Web Manager

Job Profile:

We are seeking a visionary and results-oriented professional to join our team as the Digital Marketing & Web Manager. This leadership role is responsible for driving client engagement strategies, developing segmentation models, enhancing customer experiences, and overseeing digital marketing initiatives. The successful candidate will play a critical role in strengthening client relationships, optimizing marketing efforts, maximizing customer satisfaction and loyalty, and driving new client acquisition.

Key Responsibilities:

Client Engagement Strategy

  • Develop and implement client engagement strategies to enhance experiences, increase retention, and drive revenue growth.
  • Execute targeted engagement programs across digital, social media, events, and personalized channels.
  • Collaborate with cross-functional teams to align strategies with business objectives.

Lead Generation

  • Drive new leads through platforms such as Bark.com, EasyAds, Google Ads, and other lead generation tools.
  • Optimize lead generation campaigns to maximize ROI and ensure quality pipeline growth.

Digital Presence Overhaul

  • Redesign and optimize the company website to enhance user experience and client acquisition.
  • Manage and grow the companys social media presence.
  • Ensure all digital content aligns with brand voice and goals.
  • Implement SEO and content marketing strategies to boost organic reach.
  • Develop and manage multimedia content including blogs, videos, and campaigns.

Segmentation & Targeting

  • Lead development of segmentation models based on demographic, behavioral, and psychographic data.
  • Conduct market research to identify customer needs and tailor campaigns accordingly.
  • Collaborate with marketing teams to deliver segment-specific campaigns.

Customer Journey Mapping

  • Map and analyze the end-to-end customer journey to identify key touchpoints.
  • Create personas and customer experience frameworks to guide engagement initiatives.
  • Ensure consistency across all client touchpoints.

Client Relationship Management

  • Identify upsell and cross-sell opportunities using data-driven insights.
  • Collaborate with sales to develop account plans that maximize client satisfaction and revenue.
  • Email & Communications Management
  • Develop and maintain an email/communications calendar for timely outreach.
  • Send regular performance updates to clients.
  • Build targeted email journeys for personalized communications.

Data Analysis & Insights

  • Utilize analytics tools to measure engagement effectiveness and identify trends.
  • Report KPIs on engagement, segmentation, and satisfaction to leadership.
  • Use insights to optimize strategies and improve client value.

Team Leadership

  • Lead, mentor, and develop a team of digital marketing and engagement professionals.
  • Foster innovation and ensure continuous learning in latest marketing practices.

Strategic Planning & Budget Management

  • Develop and manage the annual digital marketing and engagement budget.
  • Align strategies with overall business goals in collaboration with the executive team.
  • Identify and implement new digital marketing tools and opportunities.

Compliance & Best Practices

  • Ensure all activities comply with regulations and best practices.
  • Maintain awareness of emerging trends and standards in digital marketing and client engagement.

Qualifications & Experience:

  • Bachelors or Masters degree in Marketing, Business Administration, or a related field.
  • Advanced certifications in Marketing or CRM are an advantage.
  • 5+ years of proven experience in digital marketing, client engagement, and segmentation strategies.
  • Strong track record in lead generation campaigns (international exposure is an advantage).
  • In-depth knowledge of customer segmentation, CRM systems (Zoho preferred), and data analysis.
  • Proficiency in marketing automation tools, analytics platforms, and digital channels.
  • Strong understanding of customer journey mapping, experience design, and customer-centric strategies.

Skills & Attributes:

  • Strong analytical and problem-solving ability with a data-driven mindset.
  • Excellent communication and interpersonal skills to engage clients and collaborate across teams.
  • Strategic thinker with the ability to anticipate trends and identify innovative engagement opportunities.
  • Strong leadership and team development skills.

Ready to take your career to new heights?

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a dynamic individual to fill the role of Digital Marketing & Web Manager.

At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities.

Apply now and see how you can be the perfect fit for this exclusive position!

#InTalentAsia #CareerOpportunity #JobVacancy #ElevateYourCareer


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