Assistant Manager – Brands, Consumer Finance

WE ARE HIRING: Assistant Manager – Brands, Consumer Finance 

Location: Colombo, Sri Lanka
Employment Type: Full Time
Industry: Financial Services / FinTech / Digital Lending 

Role Overview 

We are seeking a commercially driven and innovative Assistant Manager – Brands, Consumer Finance to lead brand strategy, campaign execution, customer acquisition, and growth initiatives across a portfolio of consumer finance products. This role is ideal for a brand marketer who can develop strong product positioning, execute go-to-market strategies, drive customer acquisition, and build meaningful customer journeys across digital lending, Buy Now Pay Later (BNPL), and consumer finance products. The successful candidate will work closely with Product, Analytics, Technology, Finance, Legal, Compliance, Agency, and Partner teams to bring consumer finance propositions to market while delivering measurable business growth.  

Key Responsibilities

• Develop brand positioning frameworks and communication strategies for consumer finance products.
• Build and execute comprehensive go-to-market plans for new launches, product enhancements, feature rollouts, merchant offers, and lending campaigns.
• Lead end-to-end campaign execution across digital, social media, CRM, retail, merchant, field, and partner channels.
• Drive customer acquisition, activation, conversion, engagement, and portfolio growth through targeted marketing initiatives.
• Create customer lifecycle, engagement, retention, and reactivation campaigns that encourage responsible product usage and repeat transactions.
• Utilize campaign performance data, customer insights, and product analytics to optimize messaging, targeting, channel performance, and ROI.
• Support co-branded campaigns with merchants, retailers, device partners, and ecosystem partners.
• Work closely with product teams to translate customer needs into compelling value propositions and marketing strategies.
• Manage agency relationships, creative development, media execution, vendors, budgets, approvals, and campaign delivery processes.
• Ensure all marketing communications remain accurate, compliant, responsible, and aligned with brand guidelines.
• Coordinate with compliance and legal teams to ensure all consumer-facing communication adheres to regulatory requirements.
• Monitor competitor activity, market trends, customer behaviour, and product performance to identify growth opportunities.
• Prepare campaign performance reports, management presentations, and strategic recommendations.
• Drive continuous improvement initiatives to strengthen customer experience, brand visibility, and commercial performance.

Candidate Profile

• 4–5 years of experience in Brand Marketing, Product Marketing, Digital Marketing, Growth Marketing, or a related marketing function.
• Experience within Digital Services, FinTech, Financial Services, Telecommunications, E-commerce, or Technology sectors will be an advantage.
• Bachelor's Degree in Marketing or a professional qualification such as CIM, SLIM, or an equivalent recognized marketing qualification is mandatory.
• Excellent proficiency in Sinhala.
• Strong understanding of consumer behaviour, customer acquisition, and customer journey marketing.
• Experience developing brand plans, campaign strategies, and go-to-market roadmaps.
• Hands-on experience in campaign execution, agency management, and vendor coordination.
• Strong analytical mindset with the ability to interpret campaign and customer data to generate actionable insights.
• Understanding of digital marketing channels, CRM campaigns, customer engagement strategies, and performance marketing.
• Understanding of responsible lending communication, financial products, and compliance-led marketing practices will be advantageous.
• Excellent project management, communication, stakeholder management, and multitasking capabilities.
• Ability to work effectively with Product, Analytics, Technology, Sales, Compliance, Legal, Finance, and external partners.
• Creative thinking combined with strong commercial awareness and execution capability.

Ready to take your career to new heights? 

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! 

Our client is looking for a skilled individual to fill the role of Assistant Manager – Brands, Consumer Finance. 

Apply now and see how you can be the perfect fit for this exclusive position!

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