Manager – Marketing

WE ARE HIRING: Marketing Manager 

Location: Sri Lanka
Employment Type: Full Time
Industry: Diversified Conglomerate

Role Overview 

We are seeking a strategic, commercially minded, and results-driven Marketing Manager to lead brand development, marketing strategy, campaign execution, and customer engagement initiatives across a dynamic and diversified business environment. The successful candidate will be responsible for developing impactful marketing strategies, driving business growth, enhancing brand visibility, and delivering measurable commercial outcomes. This role requires a creative and analytical marketing leader with strong digital expertise, leadership capabilities, and a passion for transforming market insights into meaningful business results. 

Key Responsibilities 

Brand & Marketing Strategy

• Develop and implement comprehensive marketing strategies aligned with organizational goals and business objectives.
• Strengthen brand positioning, market visibility, and customer engagement across multiple channels.
• Identify market opportunities and develop initiatives that drive business growth and competitive advantage.
• Ensure consistency of brand messaging, identity, and customer experience across all touchpoints.

Campaign Management

• Plan, execute, and evaluate integrated marketing campaigns across digital, social media, print, and offline channels.
• Develop marketing calendars and campaign roadmaps to support commercial objectives.
• Monitor campaign effectiveness and implement optimization strategies to maximize results.
• Coordinate with internal stakeholders and external agencies to ensure successful campaign delivery.

Digital Marketing Excellence

• Lead digital marketing initiatives including SEO, SEM, social media marketing, email marketing, and paid advertising.
• Drive online engagement, lead generation, and customer acquisition activities.
• Leverage marketing automation technologies and digital tools to improve performance and efficiency.
• Monitor digital performance metrics and recommend improvements based on analytics and market trends.

Customer Insights & Analytics

• Conduct market research and analyze customer behavior, industry trends, and competitor activities.
• Transform customer insights and data into actionable business recommendations.
• Utilize CRM systems and analytics tools to improve customer engagement and marketing effectiveness.
• Measure marketing ROI and provide regular performance reports to management.

Budget & Performance Management

• Develop and manage marketing budgets effectively while maximizing return on investment.
• Monitor campaign expenditure and ensure alignment with business priorities.
• Track performance metrics and drive continuous improvement initiatives.
• Support management with strategic recommendations based on financial and marketing performance.

Team Leadership

• Lead, mentor, and develop a high-performing marketing team.
• Foster a culture of innovation, collaboration, accountability, and continuous learning.
• Support team capability development and ensure alignment with organizational objectives.
• Collaborate effectively with cross-functional stakeholders to deliver business results.

Candidate Profile

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Postgraduate qualification or professional marketing certification will be an added advantage.
• 5–8 years of progressive marketing experience, including at least 2–3 years in a managerial role.
• Strong experience in developing and executing integrated marketing campaigns.
• Comprehensive understanding of digital marketing platforms, CRM systems, marketing automation tools, and analytics platforms.
• Proven track record of delivering measurable business results through marketing initiatives.
• Strong analytical and data-driven decision-making capabilities.
• Excellent project management and stakeholder management skills.
• Outstanding communication, presentation, and interpersonal abilities.
• Creative mindset combined with strong commercial awareness.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Passion for brand building, customer experience, and business growth.

Ready to take your career to new heights? 

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! 

Our client is looking for a skilled individual to fill the role of Marketing Manager.

Apply now and see how you can be the perfect fit for this exclusive position!

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