Performance & Analytics Specialist

WE ARE HIRING: Performance & Analytics Specialist

Location: Sri Lanka
Employment Type: Full-time
Company Industry: Marketing Technology / Customer Loyalty & CRM

Role Overview

We are looking for a Performance & Analytics Specialist to own campaign analytics, dashboards, A/B testing, insights, and optimization models across a loyalty program. This role is responsible for translating data into actionable insights to continuously improve campaign performance, customer journeys, and retention outcomes.

Key Responsibilities

• Track weekly KPIs including joiners, redeemers, tier progression, churn, CTRs, offer views, and click-through rates.

• Build heat maps to analyze merchant engagement and offer performance.

• Conduct A/B testing across multiple channels and message types.

• Provide optimization recommendations for each customer journey and campaign.

• Maintain dashboards integrated with Salesforce Loyalty Management System (LMS) and Marketing Cloud.

• Deliver insights for seasonal, partner, earning, and burning campaigns.

• Work closely with the CRM Manager to refine strategy using data-driven insights.

Qualifications & Experience

Experience

• 4–7 years of experience in marketing analytics or performance marketing.

• Strong experience in CRM analytics, cohort analysis, and retention metrics.

• Hands-on proficiency with dashboards, SQL or BI tools, and Marketing Cloud data models.

Ready to take your career to new heights?

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and were supporting an exciting opportunity for a Performance & Analytics Specialist within a data-driven marketing environment.

At InTalent Asia, we're not just recruiters; we're here to architect your career success.

Apply now and take the next step in your analytics career!

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