Marketing Manager - Brand & Digital Growth

WE ARE HIRING

MARKETING MANAGER - BRAND & DIGITAL GROWTH

Location: Sri Lanka
Employment Type: Full-time

Role Overview

We are looking for a performance-driven and growth-focused Marketing Manager - Brand & Digital Growth to lead the full marketing funnel, from brand awareness and paid acquisition to user activation, retention, and monthly active user growth.

This is a growth-focused role with brand responsibility. The ideal candidate should have strong hands-on experience in digital marketing, performance marketing, brand positioning, CRM, analytics, attribution, and AI-powered creative production. The role requires a marketer who can own the funnel end-to-end, make data-led decisions, work with lean teams, and drive measurable growth outcomes.

Key Responsibilities

• Own and execute full-funnel marketing strategy from awareness to activation, retention, and monthly active user growth
• Define, measure, and improve funnel performance across all key conversion stages
• Manage and optimize paid acquisition campaigns across Meta, Google, programmatic, native, affiliate, and related digital channels
• Develop brand positioning, platform voice, audience strategy, and campaign messaging
• Work with external creative and production agencies to deliver ATL, BTL, and campaign assets
• Prepare strong creative briefs and ensure agencies deliver against business and funnel outcomes
• Use generative AI tools to create and iterate visual assets, ad creatives, copy variants, campaign concepts, and digital content
• Reduce dependency on external production for fast-turnaround digital content requirements
• Work closely with CRM teams to convert registrations into active users
• Improve lifecycle marketing touchpoints across the user journey from registration to monthly active usage
• Build and improve affiliate, publisher, and partnership channels as core acquisition sources
• Own the measurement framework, including attribution, cohort analysis, campaign performance, and downstream MAU impact
• Use data and insights to make growth decisions beyond CPA and registration metrics
• Manage a lean internal team and hold agency partners accountable for performance outcomes
• Prepare performance reports, campaign insights, and growth updates for leadership
• Champion the use of AI-assisted analytics, automated reporting, audience segmentation, and faster content testing

Qualifications & Experience

Educational Qualifications

• Degree or professional qualification in Marketing, Digital Marketing, Business Management, Communications, or a related field would be an added advantage

Experience

• Minimum 7 years of experience in digital marketing, growth marketing, performance marketing, or related roles
• Proven experience owning full-funnel marketing from acquisition to retention
• Hands-on experience running paid media campaigns, not only managing agencies
• Experience in startup, scale-up, or build-from-scratch marketing environments would be preferred
• Experience in fintech, e-commerce, ride-hailing, digital wallets, online entertainment, or similar high-growth digital industries would be an added advantage
• Experience working with limited budgets, lean teams, and performance-focused growth targets would be preferred

Skills & Other Requirements

• Strong full-funnel marketing and growth strategy capability
• Deep understanding of performance marketing, paid acquisition, campaign structure, and optimization
• Strong understanding of brand positioning, audience strategy, and creative review
• Ability to manage both brand and performance marketing responsibilities
• Strong knowledge of MAU growth, user activation, retention, and lifecycle marketing
• Hands-on experience with Meta Ads Manager, Google Ads, GA4, and digital analytics tools
• Familiarity with mobile measurement and tracking platforms such as AppsFlyer, Adjust, or similar tools
• Experience with CRM automation tools and lifecycle communication would be an advantage
• Active daily use of AI tools for content creation, visual production, campaign ideation, reporting, and audience insights
• Familiarity with generative image and video tools such as Midjourney, Adobe Firefly, Runway, or similar platforms
• Strong analytical, reporting, and data-led decision-making skills
• Ability to interpret attribution, cohort analysis, and campaign performance data
• Strong leadership skills with the ability to manage internal teams and agency partners
• Excellent communication, presentation, and stakeholder management skills
• Ability to work independently with full ownership, speed, and accountability
• Creative, performance-focused, AI-native, and comfortable working in a fast-paced digital environment

What We Offer

• Full ownership of the marketing function, including strategy, budget, team, and agency relationships
• Opportunity to lead a growth-focused marketing function with direct leadership access
• Exposure to an AI-first marketing environment with creative freedom and decision-making authority
• Opportunity to work with a growing digital platform backed by an established business group
• Performance incentives with meaningful upside linked to monthly active user growth
• Career growth opportunity within a high-growth digital business with international expansion potential

Ready to take your career to new heights?

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a dynamic individual to fill the role of Marketing Manager - Brand & Digital Growth.

At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities.

Apply now and see how you can be the perfect fit for this exclusive position!

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