Senior Executive - Content Creator (Group)

WE ARE HIRING: Senior Executive - Content Creator (Group)

Key Responsibilities:Content Creation and Management

• Develop creative content for a variety of channels, including video, intranet, email, digital screens, website, newsletters, HTML banners, printed materials (posters, banners, merchandise), and more.
• Create and edit quality video content, leveraging AI platforms for imagery, voiceovers, and enhanced production.
• Design engaging visuals using tools like Adobe Creative Suite and Canva.
• Manage the social media content calendar, increasing the company's digital presence on platforms such as LinkedIn, Instagram, and Facebook.
• Drive the content on the website and customer newsletter and other new initiatives to enhance communication touchpoints.

Strategic Campaign Support

• Collaborate with the Group Chief Customer & Product Officer and Group Head of Product, Design & Innovation to align content strategies with sales, marketing, and product development goals.
• Support engagement initiatives to enhance internal communication and colleague engagement across the business.
• Develop sustainability-focused content, showcasing innovations and the companys commitment to environmental goals.
• Contribute to brand and product marketing campaigns aimed at strengthening the company's positioning and value propositions.

Innovation and Technology

• Experiment with AI tools for creating dynamic content, including imagery and video enhancements.
• Stay updated on emerging trends in digital marketing, content creation, and AI to bring fresh ideas to the team.
• Analytics and Reporting
• Track and analyse the performance of content and campaigns, using insights to refine and improve future projects.
• Provide regular reports on social media performance, website traffic, and engagement metrics.

Collaboration and Teamwork

• Work closely with the Group Head of Communications to ensure all content aligns with brand guidelines and tone of voice.
• Collaborate with the communication managers across the group to produce content that meets their specific needs and objectives.

Qualifications and Experience:

• Bachelors degree in Marketing, Communications, Graphic Design, Digital Media, or a related field.
• 35 years of proven experience in content creation and graphic design.
• Experience working in a B2B or corporate environment targeting diverse audiences such as customers, shareholders, and industry leaders.
• Strong portfolio showcasing content for digital and print channels, with a focus on video and social media.

Skills and Competencies

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and Canva.
• Proven skills in video production, editing, and storytelling.
• Familiarity with AI platforms for content creation and enhancement, such as AI-generated imagery, video and voiceovers.
• Excellent writing and editing skills for web, email, and social media content.
• Strong understanding of digital marketing and social media strategies.
• Ability to manage multiple projects, prioritise tasks, and meet tight deadlines.
• Creative mindset with a strong eye for design and branding.
• Knowledge of analytics tools (e.g., Google Analytics, social media insights) is a plus.
• Proficient is the English language both written and verbal.

Personal Characteristics

• Creative thinker consistently generates innovative and engaging ideas.
• Adaptable effectively manages changing priorities and diverse stakeholder needs.
• Collaborative enjoys working as part of a team and building positive relationships.
• Proactive anticipates challenges and takes initiative to address them.
• Detail-oriented produces accurate, polished, and high-quality content.
• Organised efficiently manages time, projects, and multiple deadlines.
• Curious eager to learn, experiment with new technologies, and stay updated on industry trends

Ready to take your career to new heights?

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a dynamic individual to fill the role of Senior Executive - Content Creator (Group)

At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities.

Apply now and see how you can be the perfect fit for this exclusive position!

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