Digital Marketing Assistant Manager / Senior Executive

Job Title: Assistant Manager / Senior Executive Digital Marketing

Location: Colombo

Type: Full-time

Key Responsibilities:

Paid Campaign Management

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube)
• Manage Facebook Business Manager, Instagram, and TikTok Ads for brand and lead generation
• Run and track campaigns using LinkedIn Business Manager for B2B targeting
  
  Social Media & Content Strategy
  
• Develop and execute weekly content calendars across Facebook, LinkedIn, Instagram, and TikTok
• Monitor performance analytics and continuously improve content effectiveness
• Coordinate with designers and content writers to ensure timely delivery ofcreative materials 
  
  SEO & Website Management
  
• Perform regular on-page and off-page SEO, keyword research, backlink audits, and competitor analysis
• Maintain and update WordPress websites, including plugins, landing pages, and blog uploads
• Collaborate with developers for technical SEO enhancements and user experience improvements 
  
  Analytics & Reporting
  
• Monitor KPIs across platforms using Google Analytics, Meta Insights, and other tools
• Prepare performance reports with actionable insights and campaign ROI analysis

Key Requirements:

• 2-4 years of hands-on experience in digital marketing, especially across Google
• Ads, Facebook/Instagram, LinkedIn, and TikTok
• Strong understanding of SEO best practices, WordPress CMS, and basic HTML is a plus
• Proven ability to run paid ad campaigns end-to-end
• Familiar with tools like Google Analytics, Google Search Console, SEMrush,
• Ahrefs, Meta Ads Manager, etc.
• Excellent communication skills and attention to detail
• Ability to work independently in a fast-paced environment