National Sales Manager

WE ARE HIRING: National Sales Manager 

Location: Sri Lanka
Working Days: Monday to Friday
Preferred Industry Background: Energy Sector / Lubricants Industry

Key Responsibilities

• Achieve monthly and annual sales targets by ensuring product availability and market presence.

• Appoint new distributors and maintain existing dealer relationships for effective distribution.

• Coordinate with the branding team to ensure accurate and timely delivery of POS materials such as dealer boards, branded racks, and uniforms.

• Follow up on outstanding payments to minimize financial risk.

• Monitor competitor activity and provide timely insights to protect and strengthen market position.

• Manage the sales teamincluding resource allocation, performance reviews, training, and motivation.

• Drive new business development and identify growth opportunities to enhance profitability.

• Perform additional tasks in line with the role when required by management.

Performance Measures

• Achievement of sales turnover targets

• Effective distributor and dealer management

• Accuracy and timeliness of brand-related requirements

• Debtor status and payment recovery efficiency

• Quality and timeliness of competitor insights

• Team performance, development, and retention

• New customer acquisition and business growth

• Responsiveness to ad-hoc assignments

Candidate Profile

• A degree in Sales, Marketing, or a related professional qualification

• 15+ years of experience in the relevant industry, with at least 5 years in a managerial role

• Strong marketing and sales acumen

• Proficiency in MS Office tools

• Excellent command of English (written and spoken)

• Proven team leadership and mentoring capabilities

Key Competencies

• Strategic Thinking and Communication

• Innovation and Process Improvement

• Team Motivation and Coaching

• Collaboration and Teamwork