Senior Data Analytics

WE ARE HIRING: Senior Data Analytics

Key Responsibilities



1. Data Analytics (Adobe Analytics)

• Insight Generation: Utilise Adobe Analytics to analyse user behaviour, identify trends, and uncover key
• insights across Nissans digital channels.
• Data Segmentation: Develop and manage advanced segments, calculated metrics, and data dashboards
• to inform Nissans customer 360 and end-to-end journey reporting.
• Reporting and Visualisation: Present data findings through compelling narratives, highlighting actionable
• insights that align with Nissans strategic goals.
• Integration and Data Flow: Ensure seamless data flow by integrating Adobe Analytics with Adobe
• Launch, Adobe Campaign data, and other third-party tools.
• Best Practices and Mentorship: Promote analytics best practices across teams, fostering a data-centric culture within Nissans digital ecosystem.


2.   Tracking Framework Management (Adobe Launch)

• Implementation and Management: Design and maintain comprehensive tracking frameworks using Adobe Launch to capture accurate data across Nissans digital assets.
• Data Layer Configuration: Configure data layers and event-based rules to support analytics tracking and performance measurement.
• Tag Management: Oversee tag deployment processes, optimising data collection for scalability, performance, and compliance with data privacy regulations.
• Collaboration: Work closely with developers to implement custom JavaScript and JSON for advanced tracking needs, ensuring consistency across Nissans digital ecosystem.

3.    Leadership and General Responsibilities

• Strategic Guidance: Lead data-driven strategy sessions, aligning analytics insights with business objectives to drive measurable outcomes.
• Stakeholder Engagement: Translate complex data sets into business-focused insights, effectively communicating findings to senior stakeholders.
• Data Integrity: Uphold data accuracy and integrity in all analytics implementations, auditing and refining processes as needed.
• Industry Awareness: Stay current with data analytics trends and Adobe Experience Cloud advancements, championing innovative data solutions for Nissan.
• Cross-Functional Collaboration: Partner with marketing, UX, and development teams to support datainformed decision-making across projects.

4.    CRO as a Nice-to-Have

• Hypothesis Development: Support the generation of data-informed hypotheses for A/B and multivariate tests, assisting CRO efforts using Adobe Target.
• Data Analysis for CRO: Provide data analysis to inform CRO strategies, focusing on key conversion metrics and behavioural trends.

Qualifications



1. Experience:

• 5-7+ years in data analytics, marketing technology, or digital strategy, with a strong focus on Adobe
• Analytics and Adobe Launch.
• Proven track record of implementing data frameworks and delivering actionable insights within
• enterprise-level organisations.
• Experience in the automotive industry or with large-scale digital platforms (preferred).

2. Technical Skills:

• Advanced proficiency in Adobe Analytics, Adobe Launch, and data integration.
• Strong understanding of JavaScript, JSON, and data layer configuration for robust tracking implementations.
• Familiarity with Adobe Target for CRO analysis (nice-to-have).

3. Soft Skills:

• Analytical mindset with a strategic approach to data interpretation and storytelling.
• Excellent communication and presentation skills, adept at translating complex data into businessfocused narratives.
• Strong leadership abilities with a collaborative approach to cross-functional projects.

4. Education:

• Bachelors degree in Data Science, Marketing Analytics, Computer Science, or a related field.
• Adobe Qualified: Adobe Analytics Data Analyst or Adobe Experience Platform Web SDK credential (highly desirable).

Ready to take your career to new heights? 

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a dynamic individual to fill the role of Senior Data Analyst

At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities. Apply now and see how you can be the perfect fit for this exclusive position!