Sinhala, English/Tamil Content Writer

Job Openings Sinhala, English/Tamil Content Writer

Develop and implement content strategies to effectively communicate policies and initiatives through social and digital media.
Produce clear and engaging content in English and at least one other national language (Sinhala or Tamil), tailored to different target audiences.
Adapt tone, style, and messaging to suit the needs of diverse groups, including the general public, media, and stakeholders.
Stay up to date with digital communication trends and best practices to ensure content remains relevant and impactful.
Monitor social media activity to understand public sentiment and contribute to timely and appropriate responses.
Work closely with other departments to gather information and align messaging across all communications.
Ensure all content is factually accurate, grammatically correct, and aligned branding and editorial standards.
Use analytics tools to measure the effectiveness of content and recommend improvements based on audience engagement.
Apply insights from performance data and stakeholder feedback to refine and improve content strategies.

Passed three (03) main subjects at GCE (A/L) Examination in any stream.
A diploma in content writing/communications/related field.
Minimum two (02) years of experience in content writing, blogging, journalism, or copywriting, preferably with a portfolio of published work.
Proven expertise in developing content for digital platforms, especially social media.
Strong understanding of audience behaviour and engagement strategies across different channels.
Proficiency in writing and editing tools (e.g., Microsoft Word, Google Docs, Grammarly).
Experience using CMS platforms (e.g., WordPress).
Knowledge of SEO tools for content optimization.
Experience with social media platforms and content strategies.
Ability to analyse content performance using analytics tools.
Fluency in English and at least one national language (Sinhala or Tamil).
Strong storytelling ability to create engaging, clear content.
Creativity in generating fresh content ideas that align with the Banks mission.
Consistency in maintaining brand voice and tone.
Willingness to innovate with content formats and approaches.
Ability to tailor content to various audience groups.
Basic design skills for creating infographics or simple visuals.

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