GROUP MARKETING MANAGER

WE ARE HIRING !!

GROUP MARKETING MANAGER

Job Description

• Formulate, integrate and implement organisational portfolio marketing strategy implement a WHY view to every marketing drive and campaign
• Create and collaborate strategies with the marketing leads for each brand and effectively drive the brand / marketing campaigns, events and initiatives
• Create and maintain the annual budget plan and prioritise resource for each brand while ensuring optimal ROI
• Collaborate strategies with the existing partner institutions / universities while nurturing strategic relationships and cordial compliance to enhance the brand reputation and growth
• Plan and implement brand engagement strategies with key stakeholders parents, students, alumni, corporates and others to enhance brand loyalty
• Research and pro-actively identify opportunities at both national and international levels for strategic collaboration that supports brand growth
• Research market trends, conduct competitive analysis, and implement best practices backed by data driven facts and evidences to support decision making
• Conduct in-depth study of historical data and establish strategic goals aligned with market forecasts
• Work collaboratively with cross-functional (academic and non-academic) teams to reconcile the brand portfolio strategy with the functional objectives and targets
• Work independently and collectively within the marketing team to ensure a consistent brand communication across all traditional and digital media platforms
• Create and maintain a monthly reporting system to management on the quantitative and qualitative performance of each brand
• Track, measure and assess the progress continuously with standard brand metrics to analyse short-term and long-term marketing ROI and readjust the brand/marketing strategy to meet the target

Essential Skills and Qualifications

• Strong interpersonal, communication skills with excellent fluency in English language
• An energetic individual and good team player with the right attitude
• Must be a self-starter, analytical thinker with ability to create a high-level strategic view
• Possess a degree or Diploma or equivalent qualification from a recognised university or institution
• Minimum 02 years experience in a similar capacity / in the education Industry
• Expert knowledge and understanding about marketing, branding, and target audience
• Pro-active individual with sound judgment and outside-in thinking abilities
• Outstanding organizational, leadership and time-management abilities

Nice-to-have Skills and Qualifications

• Masters Degree in Business / Marketing / Strategy / MBA or related degree from a well-reputed institution
• Project planning and management skills
• Creative execution in content creation, copywriting, planning creative briefs and digital trendspotting
  
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  Ready to take your career to new heights?
  
  We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a dynamic individual to fill the role of GROUP MARKETING MANAGER
  
  At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities.
  
  Apply now and see how you can be the perfect fit for this exclusive position!
  
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