Digital Marketing Manager

WE ARE HIRING: Digital Marketing Manager

• Industry: Food ingredients/ manufacturing sector
• Location: Colombo
  
• Work Mode: Hybrid/ Onsite
  
• Job Type: Full-Time (Permanent)
• Working Hours: SL Hours

Job Description

• We seek a skilled Digital Marketing Manager to lead our digital strategy, enhance our brand visibility, and generate leads globally.
• B2B food ingredients market. Based in Colombo, you'll oversee our websites, optimize SEO, and execute campaigns that resonate.
• With industry professionals. This role blends creativity, technical expertise, and a results-driven mindset.
• Reporting to the European Managing Director and Technical Director.

Key Responsibilities

• Digital Strategy: Develop and implement a comprehensive digital marketing strategy and plan to boost brand awareness and drive lead generation for sector-specific B2B audiences worldwide.
• SEO: Optimize website content, structure, backlink profile (including Digital PR, guest posts, niche edits, etc,) and performance to improve organic search rankings on Google and other engines, targeting food industry keywords.
• Web Management: Oversee design, updates, and functionality of our websites using platforms like Laravel and Shopify.
• Content Creation: Collaborate with internal teams to produce engaging content (blogs, case studies, landing pages) tailored to food ingredient buyers.
• Campaign Execution: Manage paid acquisition campaigns (e.g., Google Ads, LinkedIn) and monitor analytics to maximize ROI.
• Email/CRM Marketing: Deliver broadcast and automation campaigns to drive new customer acquisition and retention.
• Analytics & Reporting: Track KPls (traffic, engagement, conversions, bounce rates, etc.) using tools like Google Analytics and provide actionable insights to leadership.
• Social Media: Amplify our presence on platforms like LinkedIn, Facebook, Instagram, ensuring consistent messaging, follower growth, engagement, and traffic to the website.
• Collaboration: Work with global sales and product teams to align digital efforts with business goals.

Skills & Qualifications

• Experience: 5+ years in digital marketing, ideally in a B2B food-related industry.
• Technical Expertise:

1. Core Skills

• Proven ability to deliver B2B marketing strategies that deliver commercial impact.
• Proven ability to deliver paid, owned, and earned media campaigns to drive customer acquisition and retention successfully with strong ROI.
• Proven experience in managing third-party suppliers (SEO, design, development, content, etc.)
• Proven knowledge of SEO best practices (on-page, off-page, technical) to work in conjunction with SEO agencies.
• Excellent communicator, both in your ability to communicate and collaborate with stakeholders, and your ability to write compelling marketing copy.
• Strong Spreadsheets, especially Google Sheets.
• WhatsApp for B2B Marketing Communication (via bird.com CRM).

2. Other Skills preferred

• Laravel Nova (basic understanding of PHP frameworks for web development).
• Shopify for e-commerce elements (e.g., product pages, integrations).
• SAP (which we used for our Business Process and will link into the e-commerce operation).

3. Education: Bachelor's degree in marketing, IT, or a related field (or equivalent experience).

4. Analytical Skills: Comfortable with Google Analytics, Search Console, and campaign tracking tools.

5. Communication: Fluent in English (written and spoken) to engage international stakeholders.

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a dynamic individual to fill the role of Digital Marketing Manager

At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities. Apply now and see how you can be the perfect fit for this exclusive position!