PPC Marketing Manager

Were Hiring: PPC Marketing Manager

\Key Responsibilities:

• Manage & Scale Campaigns
  Oversee large-scale PPC campaigns across Google Ads and Bing Ads, focusing on growth across 500,000+ SKUs.

• Execute SEM Strategies
  Plan and implement strategies across Google Search, Display, Shopping, YouTube, Performance Max, Dynamic Search Ads, and Dynamic Remarketing.

• Performance Analysis & Optimization
  Use tools like Google Analytics (GA4), Google Tag Manager, and Hotjar to track events, analyze user behavior, and optimize ROI and CPA.

• Growth Opportunity Monitoring
  Analyze data to adjust strategies, set KPIs, and discover growth opportunities through paid ads.

• Collaborative A/B Testing
  Partner with creative and marketing teams to run A/B tests for ad formats and audience segments.

• Performance Reporting
  Deliver reports and dashboards that clearly communicate ROI, KPIs, and campaign performance.

• Trend Awareness
  Stay updated with SEM trends, new features, and best practices for continual improvement.

Who You Are:

• Analytical and data-driven.

• Strong communicator with the ability to present complex data in a clear, visual format.

• Collaborative team player.

• Adaptable and proactive learner.

• Organized and efficient with excellent time management skills.

Minimum Requirements:

• 5+ years in performance marketing, with a focus on Google Ads & Bing Ads.

• Proven experience managing large-scale PPC campaigns with 500,000+ SKUs.

• Advanced knowledge of campaign types: Search, Display, Shopping, YouTube, Performance Max, etc.

• Proficient in Google Tag Manager, GA4, and A/B testing frameworks.

• Familiarity with analytics tools for optimizing performance.

• Intermediate-level understanding of SQL, Python, or JavaScript, and API integrations.

Preferred Qualifications:

• Experience with Hotjar, Google Analytics, and user behavior tracking tools.

• Knowledge of creative strategies in PPC.

• Strong background in data-driven decision-making.

• Google Ads certification.

Why Join ?

• Innovative Environment Work on transformative solutions in global supply chains.

• Professional Growth Learn from industry leaders and grow your expertise.

• Global Impact Be a part of projects that span across the world.

• ️ ommunity Engagement Join a team committed to social responsibility.