Base Manager Customer Value Management (CVM) or CVM Base Manager

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Job Title: Base Manager Customer Value Management (CVM) or CVM Base Manager 

How to Apply:

Click Apply for position

Requirements:

• Bachelor's degree in Electronics, Economics or Marketing, Business Administration, or a related field. A master's degree is a plus.
• Proven experience in base management, customer life cycle management, or a related role within the broadband industry or a similar dynamic industry.
• Strong analytical skills with the ability to interpret and leverage customer data for strategic decision making.
• Excellent understanding of customer behavior, segmentation, and retention strategies.
• Experience in designing and executing targeted marketing campaigns and promotions.
• Familiarity with CRM systems, data analytics tools, and reporting platforms.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams and engage with customers.
• Strong project management skills with the ability to priorities and manage multiple initiatives simultaneously.
• Result-oriented mindset focusing on driving business growth and achieving performance targets.

Responsibilities

Customer Life Cycle Management:

• Develop and implement comprehensive customer life cycle management strategies to maximize customer lifetime value using upsell and cross sell tools.
• Segment customer base and define targeted initiatives for acquisition, onboarding, upselling, and cross selling.
• Analyze customer behavior, preferences, and needs to identify personalized and proactive customer engagement opportunities.

Base Management Strategies:

• Develop and execute base management strategies to drive customer satisfaction, loyalty, and revenue growth.
• Collaborate with cross-functional teams to align product offerings, pricing, and promotions with customer needs and market trends.

Customer Experience Enhancement:

• In collaboration with the Customer Experience team, enhance the customer experience throughout the journey by identifying pain points and implementing improvements.
• Work closely with customer service teams to ensure efficient and effective handling of customer inquiries, complaints, and requests.
• Implement feedback mechanisms and customer surveys to gather insights and drive continuous improvement in service quality.

Analytics and Reporting:

• Utilize data analytics to monitor key performance indicators, track customer behavior, and assess the effectiveness of base management initiatives.
• Generate regular reports and dashboards to communicate performance, trends, and actionable insights to stakeholders.
• Conduct ad-hoc analysis to support strategic decision-making and identify opportunities for business growth.

Collaboration and Stakeholder Management:

• Collaborate with cross-functional teams, including marketing, customer growth, products & commercial, and finance, to align base management strategies with overall business objectives.
• Build and maintain relationships with key stakeholders, including customers, to understand their needs and ensure their voices are represented in base management initiatives.
• Stay updated with industry trends, competition, and regulatory changes to adjust strategies and maintain a competitive edge proactively.

Campaign Planning and Strategy:

• Collaborate with the business & marketing team to co-create comprehensive campaign strategies aligned with CLCM objectives.
• Use data analytics, market dynamics, competitive analysis, and customer segmentation to identify the target audience and optimize campaign targeting.
• Define campaign goals in sync with Campaign Manager, KPIs, and success metrics to evaluate the effectiveness of respective campaigns.
• Develop detailed campaign plans, including timelines, budgets, and resource allocation.

Cross-Functional Collaboration:

• Work closely with the marketing team to align CVM campaigns with business objectives and provide necessary support materials.
• Collaborate with the CVM & Product teams to ensure campaigns effectively communicate product features, benefits, and competitive advantages.
• Liaise with analytics teams to gather insights and leverage data-driven decision-making for campaign optimization.
• Coordinate with external partners, agencies, and vendors to execute joint campaign initiatives.

Budget Management:

• Work closely with the Consumer Finance team in creating threadbare budgets, ensuring optimal allocation of resources and efforts in achieving them
• Gross revenue, ARPU, Speed Plan Distribution, VAS Attachment rates and GM will be the key deliverables

Ready to take your career to new heights? We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client lookout for a dynamic individual to fill the role of Base Manager Customer Value Management (CVM) or CVM Base Manager.

At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities. Apply now and see how you can be the perfect fit for this exclusive position!