Senior Executive Digital Marketing

WE ARE HIRING !!

Senior Executive Digital Marketing 

Job Overview:

We're seeking an experienced Performance Marketing Specialist to drive customer acquisition and revenue growth through data-driven digital marketing campaigns. The ideal candidate will have a strong background in paid advertising platforms and a proven track record of optimizing campaign performance.
Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across multiple platforms including Meta (Facebook/Instagram), Google Ads, and other relevant channels
  
• Monitor, analyze, and report on campaign performance metrics, making data-driven decisions to improve ROAS and reduce CPA
  
• Manage daily campaign budgets and bidding strategies across platforms
  
• Create and test ad copy, visuals, and landing pages to maximize conversion rates
  
• Conduct audience research and develop targeting strategies
  
• Implement tracking and attribution systems to measure campaign effectiveness
  
• Collaborate with creative and content teams to develop high-performing ad assets
  
• Stay current with digital marketing trends and platform updates
  

Required Qualifications:

• 3+ years of experience in performance marketing or digital advertising
  
• Proven expertise in Meta Ads Manager and Google Ads platforms
  
• Strong analytical skills with experience in data analysis and reporting
  
• Experience with ad tracking tools and marketing analytics platforms
  
• Proficiency in analyzing and optimizing marketing funnels
  
• Knowledge of A/B testing methodologies
  
• Experience with marketing automation tools
  

Preferred Skills:

• Google Ads and Meta Ads certifications
  
• Experience with TikTok Ads, LinkedIn Ads, or other advertising platforms
  
• Knowledge of SEO principles
  
• Familiarity with CRM systems
  
• Understanding of HTML and CSS
  
• Experience with attribution modeling
  

Required Tools & Platforms:

• Meta Ads Manager
  
• Google Ads & Google Analytics
  
• Google Tag Manager
  
• Excel/Google Sheets (advanced)
  
• UTM tracking
  
• A/B testing tools
  
• Marketing automation platforms
  

Success Metrics:

• Achieve ROAS targets across campaigns
  
• Improve conversion rates and reduce cost per acquisition
  
• Scale successful campaigns while maintaining efficiency
  
• Meet or exceed monthly/quarterly performance goals
  
• Generate detailed performance reports and actionable insights
  
  Ready to take your career to new heights?
  
  We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a dynamic individual to fill the role of Senior Executive Digital Marketing.
  
  At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities.
  
  Apply now and see how you can be the perfect fit for this exclusive position!
  
  #InTalentAsia #CareerOpportunity #JobVacancy #ElevateYourCareer