AM / Manager - Base Management

WE ARE HIRING: Assistant Manager Customer Base Management (Broadband)

Location: Colombo

Key Responsibilities

• Develop and implement customer life cycle strategies to maximize lifetime value through upsell and cross-sell.
• Segment the customer base for targeted acquisition, onboarding, retention, and upselling.
• Analyze customer behavior and preferences to identify proactive engagement opportunities.
• Develop and execute base management strategies to improve customer satisfaction, loyalty, and revenue.
• Collaborate cross-functionally to align products, pricing, and promotions with market trends.
• Enhance customer experience by identifying journey pain points and working with customer service to resolve them.
• Use data analytics to monitor KPIs and assess initiative effectiveness.
• Generate reports and dashboards to communicate performance insights.
• Conduct ad-hoc data analysis to support strategic decisions.
• Coordinate with marketing, finance, and product teams for integrated campaign execution.
• Maintain stakeholder relationships and incorporate feedback into initiatives.
• Plan and execute campaigns including timeline, budget, KPIs, and reporting.
• Align campaigns with business objectives and customer segmentation insights.
• Collaborate with analytics and external agencies for campaign optimization.
• Partner with finance to create and manage budgets tied to KPIs like revenue and ARPU.

Qualifications and Experience

• Bachelors degree in Electronics, Economics, Marketing, Business Administration, or a related field.
• Masters degree is an added advantage.
• 6-7 years of experience in base management, lifecycle marketing, or product management in telecom or similar industry.
• Strong analytical skills and ability to interpret customer data for strategic use.
• Excellent understanding of customer segmentation, retention, and targeting.
• Familiarity with CRM systems, data platforms, and reporting tools.
• Strong communication and interpersonal skills.
• Proven ability to manage multiple campaigns and cross-functional projects simultaneously.
• Results-driven mindset with a focus on performance and measurable impact.

Ready to take your career to new heights?
We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is on the lookout for a dynamic individual to fill the role of AM / Manager - Base Management.

At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities.
Apply now and see how you can be the perfect fit for this exclusive position!

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