Assistant Manager Trade Analytics

Assistant Manager Trade Analytics

WHAT YOU WILL BE ACCOUNTABLE FOR

• Effectively and timely deliver required market related information to the commercial team from various sources which include the customized retail audit , trade related research studies conducted by the company and other external information sources.
• Manage existing primary and secondary market information sources.
• Gain insight into key consumption habits and macro-trends of the market and report to the company's leadership team for timely decision making.
• Support the Sales Operation Manager with pricing and volume scenario workstreams and other required inputs (Distributor, trader and campaign related) on FMC or other categories for better decision making.
• Provide support to the commercial planning team on monthly BPC (Business planning and consolidation) and APO (Advanced planning optimizer) uploads.
• Monitoring local campaigns conducted and supporting business on deriving at campaign performance and effectiveness which includes trade / retail related campaigns, touchpoint effectiveness and other ad-hoc campaign related workstreams.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• 3-5 years experience in Marketing and/or similar discipline in FMCG environment
• Strong ability to analyze and interpret data, deriving meaningful insights to inform decision-making.
• Thorough knowledge in market research techniques to support business insights requirements
• Excellent understanding of market and shopper dynamics.
• Exceptional written and verbal communication skills, with the ability to create and deliver impactful presentations.