Senior CRO - Specialist (Adobe)

WE ARE HIRING: Senior CRO - Specialist (Adobe)

Key Responsibilities



01. Conversion Rate Optimisation (Adobe Target)

• Hypothesis Generation: Develop and prioritise data-informed hypotheses for A/B and multivariate tests
• to enhance conversion rates across Nissans website and digital touchpoints.
• Design, implement, and analyse tests using Adobe Target, ensuring robust methodologies to validate
• hypotheses and optimise user experiences.
• Lead personalisation strategies, such as sticky banners and dynamic content, targeting specific customer
• segments (e.g., non-members or high-engagement users).
• Collaborate with UX designers and developers to iterate on web designs based on test results, aligning
• with hypothesis outcomes.
• Define tracking requirements within Adobe Target to ensure accurate data capture for CRO tests, with
• foundational support from Adobe Launch for tag management.
• Oversee CRO performance reporting, quantifying optimisation impacts and presenting findings to
• stakeholders to drive strategic decisions.

02. Analytics (Adobe Analytics - Nice to Have)

• Leverage Adobe Analytics to extract insights that inform CRO strategies, identifying key user behaviours and potential conversion blockers.
• Support advanced segment creation and calculated metrics to enhance optimisation efforts.
• Integrate Adobe Analytics with Adobe Target to enrich personalisation initiatives with data-driven insights.
• Collaborate with analytics teams to validate test outcomes and support data integrity across CRO initiatives.

03. Tracking Framework Management (Adobe Launch - Nice to Have)

• Support the implementation of tracking frameworks using Adobe Launch to deploy and maintain tags for Adobe Target, ensuring data accuracy and consistency across CRO initiatives.
• Assist in configuring data layers and event-based rules in Adobe Launch to support CRO testing and performance tracking.
• Optimise tag management processes to align with Nissans digital ecosystem and data privacyregulations.

04.Leadership and General Responsibilities

• Collaborate with cross-functional teams, including marketing, UX, and development, to align CRO strategies with Nissans business objectives.
• Act as a subject matter expert (SME) for Adobe Target, providing strategic and technical guidance on CRO best practices.
• Drive the hypothesis generation and insight development processes, ensuring rigorous methodologies and alignment with business outcomes.
• Present data-driven stories that bridge technical insights with commercial implications, influencing senior stakeholders and shaping Nissans digital optimisation roadmap.
• Stay abreast of industry trends and Adobe product advancements to champion innovation in Nissans digital ecosystem.

Qualifications

01. Experience:

• 5-7+ years in CRO or digital optimisation, with at least 4 years of hands-on experience with Adobe Target.
• Proven leadership in designing hypothesis-driven CRO strategies, executing A/B and multivariate tests, and delivering actionable insights.
• Experience in the automotive industry or with enterprise-level clients (preferred).

02. Technical Skills:

• Advanced proficiency in Adobe Target and foundational knowledge of Adobe Analytics and Adobe Launch.
• Strong understanding of JavaScript, CSS, and JSON for data layer implementation and tracking setup.
• Familiarity with Google Analytics or other tag management systems is a plus.

03. Soft Skills:

• Analytical mindset with a talent for generating hypotheses and translating insights into action.
• Exceptional communication and storytelling skills to articulate data-driven strategies to stakeholders.
• Strong leadership and mentoring abilities, fostering a culture of data-driven decision-making.

04. Education:

• Bachelors degree in Marketing, Data Science, Computer Science, or a related field.
• Adobe Qualified: Adobe Target Business Practitioner or Adobe Experience Platform Web SDK credential (preferred).

Ready to take your career to new heights?

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a dynamic individual to fill the role of Senior CRO - Specialist (Adobe)

At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities.

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