WE ARE HIRING : Manager – CVM (Customer Value Management)

Location: Sri Lanka
Employment Type: Full-time
Company Industry: BPO / IT Services

Role Overview

We are seeking a highly analytical and strategic Manager – CVM (Customer Value Management) to lead customer lifecycle strategies and maximize customer value. This role focuses on driving retention, enhancing customer experience, and increasing revenue through data-driven decision-making within a fast-paced BPO/IT services environment.

Key Responsibilities

• Customer Lifecycle Management
  Develop and implement end-to-end customer lifecycle strategies
  Drive initiatives for acquisition, onboarding, retention, upselling, and cross-selling
  Segment customer base and design targeted engagement strategies
  Analyze customer behavior to identify growth opportunities
• Base Management & Growth Strategy
  Develop and execute base management strategies to improve customer loyalty
  Align pricing, promotions, and product offerings with customer needs
  Identify opportunities to increase customer lifetime value (CLV)
• Customer Experience Enhancement
  Identify pain points in the customer journey and implement improvements
  Collaborate with customer service teams to enhance service quality
  Implement feedback mechanisms and continuous improvement initiatives
• Analytics & Reporting
  Monitor KPIs and customer metrics using data analytics tools
  Develop dashboards and reports to track performance and insights
  Conduct ad-hoc analysis to support business decisions
• Campaign Planning & Execution
  Design and execute targeted marketing campaigns based on segmentation
  Define campaign objectives, KPIs, and success metrics
  Collaborate with marketing and product teams for campaign alignment
• Stakeholder & Cross-Functional Collaboration
  Work closely with marketing, product, finance, and analytics teams
  Manage relationships with internal and external stakeholders
  Stay updated on market trends and competitor strategies
• Budget & Performance Management
  Support budgeting and resource allocation for CVM initiatives
  Monitor revenue metrics such as ARPU, retention rates, and profitability
  Ensure efficient use of resources to drive business growth

Candidate Profile

• Bachelor's Degree in Business, Marketing, Economics, IT, or a related field
• Minimum 5+ years of experience in CVM, customer lifecycle management, or analytics roles
• Experience in telecom, BPO, IT services, or similar data-driven industries is preferred

Skills & Competencies

• Strong expertise in customer lifecycle management and retention strategies
• Advanced analytical skills with experience in data-driven decision making
  
• Strong understanding of customer segmentation and behavior analysis
• Experience in campaign planning, marketing analytics, and CRM systems
  
• 
  
• Excellent communication and stakeholder management skills
• Strong project management and multitasking abilities
• Ability to translate data insights into business strategies
• Proficiency in Excel, BI tools, and data analytics platforms
  
• Result-oriented mindset with strong business acumen

Ready to take your career to new heights?

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a dynamic individual to fill the role of Manager – CVM.

At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities.

Apply now and see how you can be the perfect fit for this exclusive position!

#InTalentAsia #CareerOpportunity #JobVacancy #CVM #CustomerExperience #DataAnalytics #BPOJobs #ITJobs #MarketingStrategy #ElevateYourCareer