Job Openings Brand Manager – Corporate Brand & Communications

About the job Brand Manager – Corporate Brand & Communications

WE ARE HIRING: Brand Manager – Corporate Brand & Communications 

Location: Sri Lanka
Employment Type: Full Time
Industry: Financial Services / FinTech / Digital Financial Solutions 

Role Overview 

We are seeking a strategic, creative, and results-driven Brand Manager – Corporate Brand & Communications to lead corporate branding, integrated marketing communications, thought leadership initiatives, and brand growth strategies. The successful candidate will be responsible for shaping and strengthening the organization's corporate brand, driving high-impact multi-channel campaigns, managing internal and external communications, enhancing brand visibility, and developing innovative customer engagement strategies. This role requires a commercially minded marketing professional who can combine strategic thinking with hands-on execution while leveraging digital marketing, social media, AI-enabled tools, analytics, and performance insights to deliver measurable business outcomes. 

Key Responsibilities 

Corporate Brand Leadership

  • Lead the development, refinement, and implementation of the corporate brand strategy.
  • Ensure brand positioning aligns with organizational objectives, customer expectations, and long-term growth ambitions.
  • Drive brand consistency across all communication channels and stakeholder touchpoints.
  • Strengthen brand equity, awareness, visibility, and reputation through strategic brand initiatives.

Thought Leadership & Corporate Communications

  • Position the organization as a thought leader through strategic storytelling and brand narratives.
  • Develop executive communication strategies that strengthen corporate reputation and credibility.
  • Create compelling corporate content that enhances visibility among customers, stakeholders, and industry audiences.
  • Support leadership communications, public positioning, and brand-building initiatives.

Integrated Marketing & Campaign Management

  • Lead the planning and execution of integrated 360-degree marketing campaigns.
  • Manage multi-channel campaigns across ATL, PR, Digital, Social Media, Sponsorships, and Internal Communications.
  • Develop audience, channel, content, and communication strategies that drive engagement and business growth.
  • Ensure all marketing initiatives deliver measurable outcomes aligned with business objectives.

Social Media & Digital Marketing

  • Develop and execute social media strategies across both organic and paid platforms.
  • Manage social media engagement, content planning, digital brand presence, and audience growth initiatives.
  • Monitor campaign performance and continuously optimize activities based on insights and analytics.
  • Identify emerging digital opportunities and drive innovation across online channels.

Sponsorships & Partnerships

  • Develop sponsorship and partnership strategies that strengthen brand visibility and market positioning.
  • Identify, evaluate, and manage strategic brand collaborations and sponsorship opportunities.
  • Create value-driven partnerships that support business growth and brand objectives.

Internal Communications & Stakeholder Engagement

  • Drive internal branding initiatives that strengthen organizational culture and employee engagement.
  • Develop communication programs that improve alignment across teams and departments.
  • Maintain strong relationships with internal and external stakeholders.
  • Support corporate engagement initiatives and strategic communication requirements.

Analytics, AI & Performance Management

  • Utilize AI-powered marketing tools for research, content development, campaign optimization, and marketing efficiency.
  • Analyze campaign data, brand metrics, customer insights, and market trends to support decision-making.
  • Monitor brand health, campaign effectiveness, customer engagement, and return on investment.
  • Provide recommendations and strategic actions based on performance insights.
  • Ensure efficient budget utilization and effective allocation of marketing resources.

Reporting & Strategic Planning

  • Develop executive-level presentations, brand strategy documents, and board reporting materials.
  • Prepare monthly brand performance updates and management reports.
  • Manage project timelines, budgets, KPIs, and campaign deliverables.
  • Take full ownership of marketing outcomes while maintaining high standards of execution and accountability.

Candidate Profile

  • Bachelor's Degree in Marketing, Digital Marketing, Communications, or a related discipline.
  • MBA or professional certifications in Brand Management or Marketing Communications will be an added advantage.
  • 4–6 years of experience in Brand Strategy, Corporate Communications, Marketing, or Brand Management.
  • Proven experience developing and executing social media strategies across both organic and paid platforms.
  • Experience within Financial Services, FinTech, E-commerce, Banking, or Digital-first organizations will be highly advantageous.
  • Strong expertise in brand development, digital marketing, integrated marketing communications, and campaign execution.
  • Experience managing ATL, BTL, PR, Digital, and Social Media campaigns.
  • Strong understanding of customer insights, analytics, campaign tracking, and performance optimization.
  • Hands-on experience using AI-powered marketing tools and digital marketing technologies.
  • Excellent storytelling, content development, and communication skills.
  • Outstanding presentation and stakeholder management capabilities.
  • Strong analytical thinking and problem-solving abilities.
  • Highly accountable with the ability to work independently and manage multiple priorities effectively.
  • Comfortable operating in fast-paced and performance-driven environments.

Ready to take your career to new heights? 

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! 

Our client is looking for a skilled individual to fill the role of Brand Manager – Corporate Brand & Communications. 

Apply now and see how you can be the perfect fit for this exclusive position!

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