About the job Assistant Manager - Brands
WE ARE HIRING: Assistant Manager – Brands
Location: Colombo, Sri Lanka
Employment Type: Full time
Industry: Consumer Goods / Manufacturing / Brand Management
Role Overview
We are seeking a dynamic, creative, and proactive Assistant Manager – Brands to support brand-building, marketing strategy, campaign execution, stakeholder engagement, and business-growth initiatives.
The selected candidate will be responsible for developing and driving marketing strategies, creating innovative campaigns, working closely with sales and distribution teams, monitoring market trends, managing budgets, and coordinating with agency partners to deliver impactful brand results.
Key Responsibilities
- Develop and drive marketing strategies to strengthen brand visibility and market presence.
- Create and execute innovative brand campaigns to engage customers and stakeholders.
- Support the planning and implementation of brand-building initiatives across relevant channels.
- Work closely with sales and distribution teams to support business growth.
- Coordinate with internal teams to ensure brand activities are aligned with business objectives.
- Monitor market trends, customer preferences, and competitor activities to identify opportunities.
- Develop campaign concepts and support the execution of promotional activities.
- Manage brand campaigns from planning to completion while ensuring timely delivery.
- Coordinate with creative, media, digital, and agency partners to deliver campaign requirements.
- Manage marketing budgets and ensure effective use of allocated resources.
- Track campaign performance and prepare updates on brand activities and outcomes.
- Support product, brand, and market communication initiatives.
- Ensure brand messaging is consistent across all customer and stakeholder touchpoints.
- Identify opportunities to improve customer engagement and brand awareness.
- Assist in preparing marketing presentations, reports, campaign summaries, and management updates.
- Support new ideas, creative concepts, and fast execution of marketing initiatives.
- Maintain strong relationships with internal stakeholders, external partners, and service providers.
- Ensure all marketing activities are completed with accuracy, quality, and attention to detail.
- Perform any other brand, marketing, or business-growth related duties assigned by management.
Candidate Profile
- Degree in Marketing or an equivalent professional qualification in Marketing.
- Minimum 3 years of experience at Executive level in brand management, marketing management, or a related role.
- Proven track record of delivering results in brand building and marketing campaigns.
- Experience in consumer goods, manufacturing, retail, lifestyle products, or FMCG-related marketing will be an advantage.
- Strong creative thinking and ability to bring brand ideas to life.
- Strong problem-solving skills with the ability to execute quickly and effectively.
- Good understanding of marketing strategy, campaign planning, brand communication, and customer engagement.
- Ability to work closely with sales, distribution, agencies, and cross-functional teams.
- Excellent communication and stakeholder-management skills.
- Strong coordination, planning, and follow-up skills.
- Ability to manage multiple campaigns, deadlines, and priorities.
- Good analytical skills with the ability to monitor trends and campaign performance.
- Proficiency in Microsoft Office is required.
- Energetic, proactive, detail-oriented, and passionate about building brands.
- Ability to work in a fast-paced environment and deliver results with speed and precision.
Ready to take your career to new heights?
We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a dynamic individual to fill the role of Assistant Manager – Brands.
At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities.
Apply now and see how you can be the perfect fit for this exclusive position!
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