Assistant Brand Manager

WE ARE HIRING: Assistant Brand Manager 

Location: Sri Lanka
Employment Type: Full Time
Industry: FMCG / Food Manufacturing

Role Overview 

We are seeking a highly motivated, dynamic, and results-driven Assistant Brand Manager to support the growth and development of a portfolio of market-leading consumer brands. The successful candidate will play a key role in driving brand performance, identifying growth opportunities, developing innovative marketing initiatives, and delivering business objectives through strategic brand management. This role offers an exciting opportunity for an ambitious marketing professional to gain broad exposure across brand strategy, market intelligence, product development, pricing, trade marketing, consumer insights, and campaign execution within a fast-paced FMCG environment. 

Key Responsibilities

• Develop and implement brand strategies for assigned brands to ensure competitive and profitable business growth in line with changing market dynamics.
• Identify market opportunities and develop marketing plans to capitalize on growth opportunities and emerging consumer trends.
• Develop and execute integrated marketing initiatives that support brand growth and strengthen market positioning.
• Support the planning and execution of new product development initiatives, including concept development, market assessments, launch planning, and post-launch evaluations.
• Assist in developing pricing strategies and trade marketing initiatives that support profitability and market penetration.
• Monitor market conditions, industry developments, competitor activities, and consumer trends to identify risks and opportunities.
• Measure, analyze, and improve marketing and business performance through regular review of key performance indicators and market data.
• Generate consumer insights and business intelligence to support strategic decision-making and brand planning.
• Work closely with Sales, Trade Marketing, Production, Supply Chain, Finance, and other internal stakeholders to ensure effective implementation of marketing initiatives.
• Coordinate brand campaigns and marketing activities to ensure consistency across all channels and customer touchpoints.
• Manage relationships with creative agencies, media partners, research agencies, and retail partners to ensure effective campaign delivery.
• Support the development of advertising materials, promotional campaigns, and marketing communication initiatives.
• Monitor campaign effectiveness and evaluate marketing return on investment.
• Prepare regular reports, presentations, business reviews, and recommendations for management.
• Manage allocated marketing budgets and resources efficiently to maximize return on investment.
• Support consumer activation programmes, promotional events, sponsorships, and engagement initiatives that strengthen brand visibility and consumer loyalty.
• Ensure that all brand activities are executed in accordance with brand guidelines and organizational standards.

Candidate Profile

• Bachelor's Degree in Marketing from a recognized institution or fully qualified in CIM UK or SLIM.
• Minimum 2 years of experience in Brand Management, Marketing, or a similar commercial role.
• At least 1 year of experience in an Assistant Manager capacity will be preferred.
• Previous experience within the FMCG industry will be a distinct advantage.
• Strong understanding of brand management, consumer marketing, trade marketing, and product development.
• Excellent interpersonal, communication, and negotiation skills.
• Strong analytical capabilities with the ability to interpret market trends, consumer insights, and performance data.
• Sound knowledge of Microsoft Office applications and Business Intelligence tools.
• Strong presentation and stakeholder management skills.
• Ability to manage multiple projects simultaneously while working under tight deadlines.
• Strong commercial acumen and a results-oriented mindset.
• Excellent command of the English language, both written and spoken.
• Creative thinking ability with a passion for developing innovative marketing solutions.
• Ability to work effectively in a fast-paced, performance-driven environment.
• Age below 30 years.

Ready to take your career to new heights? 

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! 

Our client is looking for a skilled individual to fill the role of Assistant Brand Manager.

Apply now and see how you can be the perfect fit for this exclusive position!

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