Senior Executive Marketing

WE ARE HIRING: Senior Executive – Marketing (Digital & Brand Marketing) 

Location: Ratmalana, Sri Lanka
Employment Type: Full Time
Industry: Packaging Manufacturing 

Role Overview 

We are seeking a creative, commercially focused, and results-driven Senior Executive – Marketing (Digital & Brand Marketing) to lead digital marketing initiatives and strengthen brand visibility across local and export markets. The successful candidate will be responsible for developing and executing digital marketing strategies, driving lead generation initiatives, managing agency relationships, enhancing brand positioning, and supporting business growth through data-driven marketing activities. This role is ideal for a hands-on B2B marketer who is passionate about digital engagement, thought leadership, content creation, and market expansion. 

Key Responsibilities

• Develop and execute the company's digital marketing strategy across local and international markets.
• Drive brand awareness, lead generation, and customer engagement through integrated digital marketing initiatives.
• Manage and grow the organization's social media presence, with a strong focus on LinkedIn and B2B engagement.
• Create and implement content marketing strategies that position the organization as an industry thought leader.
• Develop, coordinate, and manage content including white papers, case studies, industry reports, articles, and digital campaigns.
• Manage relationships with external agencies responsible for website development, email marketing, digital advertising, and social media campaigns.
• Ensure all marketing activities are executed in line with brand guidelines and business objectives.
• Monitor and analyze the performance of digital campaigns and marketing initiatives using relevant analytics platforms.
• Generate marketing insights and recommendations that improve lead generation and business development outcomes.
• Conduct SEO-related activities and support website optimization initiatives.
• Collaborate closely with Sales teams to ensure marketing efforts contribute to qualified lead generation and revenue opportunities.
• Track customer engagement, campaign effectiveness, and conversion performance.
• Conduct market research and competitor analysis to identify opportunities, trends, and emerging market needs.
• Stay updated on emerging digital marketing technologies, tools, and automation opportunities.
• Support the implementation of marketing automation initiatives where appropriate.
• Plan, coordinate, and participate in industry events, exhibitions, trade shows, and networking opportunities.
• Represent the organization professionally at customer engagements and industry events.
• Work cross-functionally with Sales, R&D, Manufacturing, and external stakeholders to gather market intelligence and create impactful content.

Candidate Profile

• Bachelor's Degree in Marketing, Business Administration, or a related discipline.
• Proven hands-on experience in B2B Digital Marketing and Brand Marketing.
• Strong experience managing and growing LinkedIn and other professional social media channels.
• Demonstrated success in lead generation and digital marketing campaigns within a B2B environment.
• Good understanding of SEO, content marketing, social media management tools, and digital marketing best practices.
• Experience using analytics platforms such as Google Analytics to evaluate campaign performance and support marketing decisions.
• Experience managing external agencies and marketing vendors.
• Proven ability to translate marketing activities into measurable commercial outcomes.
• Strong content development capabilities, including white papers, case studies, thought leadership articles, and industry reports.
• Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Strong analytical skills and ability to interpret campaign performance data.
• Excellent written and verbal communication skills in English.
• Ability to work independently while reporting directly to senior leadership.
• Willingness to travel for events, exhibitions, and market development activities when required.

Preferred Experience

• Experience in flexible packaging, industrial manufacturing, or export-oriented B2B industries.
• Exposure to international or export market marketing activities.
• Experience with marketing automation platforms such as HubSpot, Marketo, or similar tools.
• Digital marketing, Google Analytics, SEO, or HubSpot certifications.
• Experience organizing or participating in trade shows and industry events.
• Experience building industry thought leadership initiatives and professional brand positioning.

Ready to take your career to new heights? 

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! 

Our client is looking for a skilled individual to fill the role of Senior Executive – Marketing (Digital & Brand Marketing). 

Apply now and see how you can be the perfect fit for this exclusive position!

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