Growth & Performance Marketing Manager

WE ARE HIRING: Growth & Performance Marketing Manager 

Location: Colombo, Sri Lanka
Employment Type: Full Time
Work Mode: Onsite
Industry: Luxury Travel / Hospitality / Tourism 

Role Overview 

We are seeking a commercially focused and results-driven Growth & Performance Marketing Manager to drive profitable customer acquisition and measurable business growth through data-driven performance marketing initiatives. This is a high-impact role with direct ownership of paid acquisition performance across multiple markets. The successful candidate will be responsible for scaling customer acquisition, optimizing marketing spend, improving conversion performance across the entire customer journey, and delivering measurable returns on marketing investment. The ideal candidate is highly analytical, commercially minded, and passionate about turning marketing spend into predictable revenue growth while continuously improving acquisition efficiency, lead quality, and profitability. 

Key Responsibilities

• Own paid acquisition performance across Meta and Google advertising platforms.
• Drive lead generation, customer acquisition, return on ad spend (ROAS), and overall revenue contribution through performance marketing activities.
• Manage the complete marketing funnel from advertisement through landing pages, lead generation, customer engagement, and final conversion.
• Develop, execute, and optimize digital acquisition strategies to improve marketing effectiveness and profitability.
• Monitor and improve cost per lead (CPL), customer acquisition cost (CAC), lead quality, conversion rates, and marketing ROI.
• Manage and optimize tracking, attribution, and measurement frameworks using platforms such as Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), CRM systems, and related technologies.
• Allocate and manage marketing budgets across channels, campaigns, geographies, and audience segments.
• Identify growth opportunities through data analysis, testing, experimentation, and campaign optimization.
• Conduct performance reviews and provide actionable recommendations to improve campaign outcomes.
• Analyze market performance and customer behavior across multiple target markets.
• Work closely with Brand, Content, Design, QA, and Marketing teams to improve campaign effectiveness.
• Identify underperforming funnels and proactively implement improvements.
• Develop testing strategies across creative, targeting, landing pages, messaging, and conversion processes.
• Provide clear weekly performance reporting, insights, forecasts, and recommendations.
• Drive a culture of performance accountability through transparent reporting and data-driven decision-making.
• Stay up to date with evolving performance marketing platforms, technologies, and industry best practices.

Candidate Profile

• 5+ years of experience in Growth Marketing, Performance Marketing, Digital Marketing, or a similar role.
• Proven experience managing and scaling paid advertising budgets across Meta and Google platforms.
• Demonstrated success driving customer acquisition, revenue growth, and measurable business outcomes.
• Strong understanding of performance marketing metrics including CAC, LTV, ROAS, CPL, Conversion Rate, and Margin Contribution.
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics 4, Conversion APIs, CRM platforms, and attribution tools.
• Strong understanding of customer acquisition funnels and conversion optimization techniques.
• Experience analyzing campaign data and converting insights into actionable growth strategies.
• Excellent commercial awareness and ability to connect marketing performance directly to business objectives.
• Strong analytical, problem-solving, and decision-making capabilities.
• Ability to work independently and take ownership of growth targets and marketing outcomes.
• Experience in travel, hospitality, luxury tourism, or high-consideration e-commerce environments will be a strong advantage.
• Strong communication and stakeholder management skills.
• Results-oriented mindset with a passion for testing, optimization, and continuous improvement.

Ready to take your career to new heights? 

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! 

Our client is looking for a skilled individual to fill the role of Growth & Performance Marketing Manager. 

Apply now and see how you can be the perfect fit for this exclusive position!

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