WE ARE HIRING: National Head of Sales

Location: Sri Lanka
Employment Type: Full-Time
Work Arrangement: Onsite

About the Role

Our client is seeking an accomplished and commercially driven National Head of Sales to lead the growth and transformation of its chilled and frozen product portfolio. This strategic leadership role will be responsible for accelerating revenue growth, strengthening market share, enhancing route-to-market effectiveness, expanding national distribution, and driving category leadership across Sri Lanka.

The successful candidate will play a vital role in developing and executing national sales strategies, optimizing distributor performance, improving retail execution standards, and building a high-performing sales organization focused on sustainable growth and profitability.

Key Responsibilities

Revenue Growth & Commercial Leadership

• Develop and execute a national sales strategy to drive revenue growth and category leadership.
• Drive sustainable volume, value, and profitability growth across chilled and frozen product categories.
• Own and achieve national sales, distribution, volume, and profitability targets.
• Identify and capitalize on new market opportunities to strengthen category performance.

General Trade & Market Expansion

• Strengthen market penetration across urban, semi-urban, and rural markets.
• Expand retail outlet coverage and improve numeric and weighted distribution.
• Enhance product visibility, merchandising standards, and retail execution.
• Improve product availability and ensure compliance with cold-chain requirements.

Distributor Network Development

• Lead distributor recruitment, development, and performance management initiatives.
• Improve route productivity, distributor effectiveness, and service levels.
• Implement distributor scorecards and structured performance review mechanisms.
• Optimize distribution operations to support sustainable business growth.

Trade Execution & Category Management

• Establish and maintain high retail execution standards across all channels.
• Drive improvements in outlet coverage, merchandising quality, promotional execution, and product availability.
• Collaborate closely with Marketing and Supply Chain teams to support category growth initiatives.
• Ensure effective inventory management, stock rotation, and freshness standards.

Profitability & Business Performance

• Drive profitability improvement initiatives across channels and regions.
• Optimize trade investments and improve promotional return on investment.
• Enhance commercial efficiency while balancing growth and profitability objectives.
• Monitor sales performance metrics and implement corrective actions when required.

Team Leadership

• Lead, coach, and develop a high-performing sales team.
• Mentor Regional Sales Managers and Area Sales Managers to achieve business objectives.
• Implement performance management systems and succession planning initiatives.
• Foster a culture of accountability, ownership, and continuous improvement.

Requirements

• Bachelor's Degree in Business Administration, Marketing, Sales, Commerce, or a related field.
• MBA or Master's Degree will be an added advantage.
• Minimum 15 years of FMCG sales experience.
• Minimum 10 years of experience managing chilled and frozen product categories.
• Minimum 5 years of experience in a senior national sales leadership role.
• Proven experience managing large-scale sales portfolios and achieving ambitious growth targets.
• Extensive experience in distributor management and route-to-market strategies.
• Strong expertise in chilled dairy, frozen foods, beverages, ice cream, UHT milk, drinking yogurt, flavored milk, or related categories.
• Demonstrated success in market expansion, category development, and distribution excellence.
• Strong commercial acumen with expertise in sales strategy, channel management, and profitability improvement.
• Excellent leadership, communication, negotiation, and stakeholder management skills.
• Proven ability to drive organizational growth and business transformation initiatives.

Ready to take your career to new heights?

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you!

Our client is looking for a skilled individual to fill the role of National Head of Sales.

Apply now and see how you can be the perfect fit for this exclusive position!

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