Field Sales Manager Electrical & Hardware Sector

WE ARE HIRING: Field Sales Manager Electrical & Hardware Sector

Location: Sri Lanka (Island-wide travel required)

Employment Type: Full-time

Key Responsibilities

• Develop and execute territory-wise sales strategies to achieve monthly and quarterly revenue targets.
• Strengthen and expand distributor & dealer networks, ensuring strong product visibility across key markets.
• Lead, mentor, and evaluate field sales teams; conduct regular coaching and performance reviews.
• Analyze market demand, competitor movements, pricing trends, and initiate appropriate responses.
• Drive customer acquisition and maintain long-term relationships with hardware stores, electrical traders, project contractors, and industrial clients.
• Ensure effective route planning, visit schedules, and territory coverage to maximize market penetration.
• Collaborate with marketing, logistics, and finance teams to ensure on-time deliveries, stock availability, and credit management.
• Prepare weekly and monthly sales forecasts, territory performance reports, and present insights to management.
• Monitor credit collection, reduce outstanding dues, and ensure strong financial discipline within territories.
• Identify high-potential markets, dealers, and strategic expansion opportunities for future growth.

Qualifications & Experience

• Minimum 10 years of proven experience in Electrical, Hardware, or Industrial product sales within a competitive market.
• Degree or Diploma in Sales & Marketing, Business Management, or a related field.
• Strong computer literacy, especially in MS Office and reporting tools.
• Strong negotiation, influencing, and relationship-building skills, with the ability to engage key decision makers (dealers, contractors, engineers, project teams).
• Demonstrated leadership and team management capability, including coaching field staff and delivering consistent performance.
• Strong communication, presentation, and analytical skills with the ability to report insights and performance to senior management.
• Valid riding/vehicle license and willingness to travel frequently across assigned regions.
• Experience in target-driven environments with a consistent record of delivering results.

Ready to take your career to new heights?

We're InTalent Asia, your trusted recruitment partner in Sri Lanka, and were excited to offer this opportunity for an accomplished professional to join our client as a Field Sales Manager Electrical & Hardware Sector.

At InTalent Asia, we don't just recruit we build careers and connect you to high-impact opportunities.

Apply now and take your next step toward success!

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