Sales Executive / Assistant Manager, Technical Sales (B2B)

WE ARE HIRING: Sales Executive / Assistant Manager – Technical Sales (B2B)

Location: Sri Lanka
Employment Type: Full Time
Industry: Packaging Industry

Role Overview 

We are seeking a commercially driven and technically minded Sales Executive / Assistant Manager – Technical Sales (B2B) to drive business growth within the flexible packaging sector. This role goes beyond traditional sales. The successful candidate will be responsible for building trusted customer relationships, developing new business opportunities, managing strategic accounts, and positioning technically sound packaging solutions that meet customer requirements and operational realities. The ideal candidate should be comfortable engaging with procurement managers, engineers, production teams, technical stakeholders, and business leaders while managing the complete sales lifecycle from prospecting to order conversion and account growth. 

Key Responsibilities 

Business Development & Revenue Growth

• Build and grow a portfolio of B2B customers across food, beverage, household, personal care, and industrial sectors.
• Identify and secure new business opportunities while expanding existing customer accounts.
• Manage the complete sales process, including lead generation, business development, technical discussions, proposal preparation, pricing negotiations, and order conversion.
• Develop and maintain a healthy sales pipeline capable of supporting revenue growth targets.
• Consistently achieve monthly, quarterly, and annual sales objectives.
• Generate repeat business through proactive relationship management and customer support.

Customer Relationship Management

• Develop strong long-term relationships with key customer stakeholders.
• Understand customer products, manufacturing processes, packaging requirements, and commercial expectations.
• Provide timely responses to customer inquiries, quotations, technical requests, and service requirements.
• Manage account renewals, pricing reviews, and contract discussions.
• Resolve customer issues and coordinate internal teams to deliver solutions quickly and effectively.
• Represent the company at customer locations, trade events, exhibitions, and industry forums.

Technical Sales & Solution Selling

• Develop a strong understanding of flexible packaging structures, films, laminates, barrier requirements, printing technologies, and packaging applications.
• Interpret customer packaging briefs, specifications, and performance requirements.
• Collaborate with Design, Quality, Production Planning, and Technical teams to develop customer solutions.
• Present technical recommendations and packaging concepts that meet customer needs.
• Provide technically accurate information and guidance throughout the sales process.
• Support customer sampling, development, and trial activities where required.

Market Intelligence & Commercial Analysis

• Monitor market trends, customer demand patterns, competitor activities, and pricing movements.
• Identify emerging opportunities and risks within the flexible packaging market.
• Provide market intelligence and customer insights to support commercial decision-making.
• Contribute to the development of commercial strategies and business growth initiatives.
• Analyze account profitability, pricing structures, and revenue opportunities.

Cross-Functional Coordination

• Work closely with Production Planning to ensure delivery commitments can be achieved.
• Coordinate with Quality Assurance regarding specifications, complaints, and corrective actions.
• Partner with Finance teams on credit terms, invoicing, collections, and account management activities.
• Collaborate with operational teams to ensure customer requirements are fulfilled accurately and on time.
• Ensure commitments made to customers are fully aligned with organizational capabilities.

Candidate Profile

• Bachelor's Degree in Business, Marketing, Engineering, or a related discipline.
• 3–8 years of experience in B2B Sales, Technical Sales, Business Development, or Account Management.
• Experience within Flexible Packaging, Packaging Manufacturing, Printing, Plastics, FMCG Manufacturing, Industrial Sales, or a related industry will be highly preferred.
• Proven track record of independently developing new business and managing customer accounts.
• Experience handling customer portfolios with significant annual revenue responsibility.
• Strong understanding of margins, cost structures, pricing, and commercial decision-making.
• Knowledge of flexible packaging materials, laminates, pouches, roll stock, shrink films, and barrier films will be advantageous.
• Understanding of gravure printing, flexographic printing, and packaging production processes will be beneficial.
• Strong negotiation, communication, presentation, and stakeholder management skills.
• Ability to interpret packaging specifications and technical customer requirements.
• Good understanding of FMCG supply chains, procurement processes, and manufacturing operations.
• Strong organizational and pipeline management capabilities.
• Valid driving licence and willingness to travel for customer visits.
• Commercially minded, self-motivated, and capable of operating independently.

Ready to take your career to new heights? 

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! 

Our client is looking for a skilled individual to fill the role of Sales Executive / Assistant Manager – Technical Sales (B2B). 

Apply now and see how you can be the perfect fit for this exclusive position!

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