Job Openings Marketing Manager

About the job Marketing Manager

WE ARE HIRING: Marketing Manager 

Location: Colombo, Sri Lanka
Employment Type: Full Time
Industry: Retail / FMCG / Modern Trade 

Role Overview 

We are seeking a dynamic and commercially driven Marketing Manager to lead the overall marketing function of a fast-growing retail organization. The successful candidate will be responsible for developing and executing integrated marketing strategies that strengthen brand presence, drive customer acquisition and retention, and support business growth across both physical retail and digital channels. This role requires a strategic marketing professional with strong experience in retail or FMCG environments, capable of managing 360-degree marketing campaigns, digital transformation initiatives, customer loyalty programs, and new outlet launches while delivering measurable commercial results. 

Key Responsibilities

  • Develop and execute the annual marketing strategy and marketing calendar aligned with business objectives.
  • Lead integrated 360-degree marketing campaigns across ATL, BTL, digital, social media, and in-store channels.
  • Drive customer acquisition, customer engagement, and customer retention initiatives.
  • Develop and execute data-driven marketing campaigns to expand the customer loyalty base.
  • Manage and optimize digital marketing activities across social media platforms, e-commerce channels, websites, and delivery platforms.
  • Oversee the planning and execution of promotional campaigns, seasonal campaigns, and brand activation initiatives.
  • Build and maintain strategic partnerships with banks, suppliers, and other stakeholders for co-funded promotional activities.
  • Lead marketing feasibility studies and launch plans for new retail outlets and business expansion projects.
  • Monitor campaign performance and marketing effectiveness through ROI measurement and performance analytics.
  • Analyze customer behavior, market trends, consumer insights, and competitor activities to support strategic decision-making.
  • Manage marketing budgets efficiently while maximizing return on investment.
  • Work closely with operations, merchandising, sales, suppliers, and external agencies to ensure successful campaign execution.
  • Strengthen brand positioning, awareness, and market presence across all customer touchpoints.
  • Identify emerging trends and innovative opportunities to enhance customer engagement and business growth.
  • Prepare management reports, campaign reviews, and strategic recommendations based on performance data and market intelligence.

Candidate Profile

  • Degree in Marketing, Business Administration, or a related field.
  • MBA will be preferred.
  • Professional qualifications such as SLIM or CIM will be an added advantage.
  • 7–8 years of marketing experience, including 2–3 years in a managerial or assistant managerial capacity.
  • Strong experience within Retail, FMCG, Supermarket, or Modern Trade environments.
  • Hands-on experience in campaign planning, marketing budgets, ROI analysis, and customer analytics.
  • Strong understanding of digital marketing, social media marketing, customer loyalty programs, and e-commerce marketing.
  • Excellent commercial acumen and ability to translate marketing initiatives into measurable business outcomes.
  • Strong leadership, negotiation, and stakeholder management capabilities.
  • Creative thinker with a results-oriented mindset and a passion for innovation.
  • Excellent analytical and decision-making skills.
  • Fluency in English and Sinhala is essential.
  • Knowledge of Tamil will be an added advantage.

Ready to take your career to new heights? 

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! 

Our client is looking for a skilled individual to fill the role of Marketing Manager.

Apply now and see how you can be the perfect fit for this exclusive position!

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