Branding Executive

MAIN DUTIES:

1. Plan and Execute branding activities to physically approach to customers

• Conduct customer conversations or analysic customer voice together with market insights to understand customer pains & gains
• Propose branding and marketing campaigns/projects to develope brand value propositions for retailers
• Manage INSEE brand image by generate and execute POSM and merchadising activities for customer and market
• Manage & execute project for physically rolling to customers with support market and topline direction
• Perfomance assessment and making report for high management to update and track performance
• Ensure brand complience for all branding materials/ assets especially in POSM, merchandising or signboard,...
• Collaborate seamlessly with cross-functional teams, ensuring a cohesive approach to implementation with effective communication and meet project expectation

2. Customers engagement (Event & training/coaching and activation)

• Stay up-to-date with industry trends, best practices and identify emerging trends, technologies, and opportunities in digitalization that can be leveraged to create value propositions (online training, quiz, online engagement, ...)
• Planning and execute for INSEE physical activities to approach customer and market in all layers and convince customer for INSEE value proposition through Seminar Series
• Perfomance assessment and making report for high management to update and track performance

3. Support marketing activities Drymix

• Propose ideas for drymix marketing activities which aligned with Bag Segment marketing plan
• Planning & executing customer engagement activities for Drymix customers in WSL & RTL layers

REQUIREMENTS:

1. Educational Qualifications:

• Bachelors degree in marketing, business administration, brand communication, or a related field.
• Proficient in Microsoft Offices
• Good at English (both speaking & writing)
• Basic design skill (Canva, Capcut,...)

2. Relevant Experience:

• Proven experience (2+ years) in marketing field
• Well experienced in working with advertising/activation agencies

3. Leadership Competencies

• Ability to work collaboratively in a cross-functional team environment.
• Strong project management and time management skills
• Results-oriented with a track record of successfully executing branding initiatives.
• Excellent communication and presentation skills.
• Can do attitude & proactive.
• High responsibility