B2C Brand Communication Superintendent

Main Duties

• Develop and execute B2C brand communication strategies to strengthen INSEE's brand presence and market leadership.
• Lead ATL & BTL campaigns, digital marketing, media, events, POSM, and customer engagement programs.
• Manage brand positioning, messaging, brand performance tracking, and customer insights.
• Drive customer engagement initiatives, loyalty programs, and market activation activities.
• Manage branding budgets, agencies, vendors, and ensure brand compliance across all channels.
• Lead, coach, and develop the Brand Communication team.

Requirements

• Bachelor's degree in Marketing, Business Administration, Brand Communication, or related fields; MBA is a plus.
• 4+ years of experience in B2C Brand Management (FMCG, Construction Materials, Electronics, Pharmaceutical, etc.).
• 1–3 years of people management experience in a reputable international company.
• Experience working with advertising/media agencies.
• TOEIC 725+ and strong communication skills.
• Strong project management, analytical thinking, leadership, and stakeholder management skills.