WPEP Marketing & Data Support Coordinator

WPEP Placement - Marketing & Data Support Coordinator Programme: Work Placement Experience Programme (WPEP)
Duration: 6 Months
Location: Gorey, Co. Wexford (Onsite)

Important Information

This position is offered under the Work Placement Experience Programme (WPEP) and is a 6-month placement opportunity.

Before applying, candidates should contact their local Department of Social Protection (DSP) office to confirm their eligibility for the programme.

About INNOVATE

INNOVATE is a leading Irish technology company delivering managed IT services, cloud

solutions, cyber security, communications, and workforce solutions.
We are offering an exciting WPEP opportunity for an individual looking to gain practical experience in marketing, business development support, data management, and digital marketing operations. This placement provides hands-on experience working with real marketing campaigns, business development initiatives, CRM systems, data analysis, and sales enablement activities.

Placement Overview The Marketing & Data Support Coordinator will support the day-to-day operation of marketing and business development activities.

The role focuses on research, data quality, list building, campaign administration, reporting, and marketing operations. You will work closely with the marketing and business development teams to ensure campaigns have accurate data, targeted audiences, and effective follow-up processes.
This is an excellent opportunity for someone interested in building a future career in:

• Marketing
• Business Development
• Digital Marketing
• CRM Administration
• Recruitment Marketing
• Sales Operations
• Data Analytics

What You'll Learn During the placement, you will gain practical experience in:

• Marketing campaign administration
• Business-to-business (B2B) marketing
• CRM and database management
• LinkedIn Sales Navigator research
• Lead generation and prospecting
• Email marketing campaigns
• Webinar and event marketing
• Reporting and marketing analytics
• Marketing automation platforms
• Sales and business development support

What You'll Gain By the end of the placement, you will have practical experience working with:

• LinkedIn Sales Navigator
• SalesQL
• GlassHive
• Canva
• Clipchamp
• Microsoft 365
• CRM and marketing automation platforms
• Business development and lead generation processes

You will also gain valuable experience working within a growing Irish technology business, supporting real commercial, marketing, and customer engagement activities.  

Key Areas Covered: Data Research & Prospecting

• Research target companies and industries.
• Identify relevant decision-makers and key contacts using LinkedIn and other research tools.
• Build and maintain prospect databases.
• Source and verify business contact information.
• Support data cleansing and database improvement activities.

Marketing Campaign Support

• Assist with email marketing campaigns.
• Support audience segmentation and list management.
• Upload and maintain contacts within marketing platforms.
• Assist with webinar promotion and attendee communications.
• Support campaign scheduling and follow-up activities.

Social Media & Content Support

• Assist with LinkedIn content scheduling and administration.
• Support creation of graphics and marketing materials using tools such as Canva.
• Assist with webinar clip editing and content preparation.
• Help maintain a regular social media content schedule.

Business Development Support

• Research organisations within targeted sectors.
• Prepare prospect lists for business development campaigns.
• Support lead generation initiatives.
• Help identify potential opportunities for sales and recruitment teams.

Reporting & Administration

• Maintain accurate marketing and contact databases.
• Track campaign activity and performance.
• Produce simple reports on campaign results and database growth.
• Support general marketing and administrative activities.

Future Career Path Opportunities Successful participants may use this experience as a stepping stone into careers such as:

• Marketing Executive
• Digital Marketing Executive
• Business Development Executive
• Sales Support Executive
• CRM Administrator
• Marketing Operations Coordinator
• Data Analyst

This placement is ideal for someone who enjoys research, working with data, learning new technology platforms, and contributing to business growth through organised, high-quality work.